The total amount raised is $19.1 million*, thanks to the sale of ten million T-shirts worldwide.
Japanese company Uniqlo today announces the global launch of new designs as part of its ongoing charity t-shirt project ‘PEACE FOR ALL’. These will be available from June 18th. Thanks to the global support of customers since the project launched in 2022, more than ten million T-shirts have been sold worldwide. By the end of March 2026, donations totaling $19.1 million* had been generated. All profits from the sale of these t-shirts will be donated to humanitarian partner organizations.
The new contributors to the project include:
Ke Huy Quan is an actor who became known as a child in blockbusters such as ‘Indiana Jones and the Temple of Doom’ and ‘The Goonies’. He has won numerous awards in recent years and is a former refugee himself.
Sofia Coppola is a director and screenwriter best known for her films ‘Lost in Translation’ and ‘Marie Antoinette’.
The Displacement Film Fund (DFF) wants to draw attention to the problems of refugees through the power of cinema. Uniqlo is a founding partner of the fund. Profits from the sale of the T-shirt designed by the Displacement Film Fund go directly to the DFF. This supports its mission to promote and finance the work of displaced filmmakers and directors who film authentic stories about the experiences of displaced people.
Additionally, new designs will be released from previous contributors such as Dick Bruna, creator of Miffy, and PEANUTS. There are a total of five new graphic T-shirts from Uniqlo.
Koji Yanai, head of Fast Retailing Co. Ltd, the parent company of Uniqlo: “‘PEACE FOR ALL’ is a project that aims to spread a message of peace through a simple, everyday act: wearing a T-shirt. Thanks to the support of so many people, we have exceeded the $19.1 million* mark in total donations. I would like to thank all the customers who bought a T-shirt, the contributors who support the project, and our partner organizations “We believe that the desire for peace lies in our daily decisions and actions and not in anything extraordinary. We hope that those who share the vision of ‘PEACE FOR ALL’ will spread their message and give them to their loved ones. We also hope that these t-shirts will help spread the desire for peace and encourage actions that contribute to it.”
About the new ‘PEACE FOR ALL’ designs
Ke Huy Quan combined one of his favorite expressions, ‘Keep Smiling’, with a hand-drawn smiley face. He regularly uses this motif in his autographs to encourage his fans to have a positive attitude.
Sofia Coppola chose a photo that shows a swan gracefully gliding across a body of water. It is a picture that radiates calm, under which she has handwritten ‘Peace for All’.
The Displacement Film Fund t-shirt features words related to peace. They were selected by filmmakers who were supported by the fund. They express their desire to make the voices of refugees heard worldwide through the power of cinema.
PEANUTS and Dick Bruna’s new t-shirt designs convey the values of love and family through their respective worldviews expressed in their works.
In collaboration with various personalities from around the world, Uniqlo wants to expand this initiative. The aim is to help create a future in which all people can live safely and with the hope of peace.
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