Ulta Beauty (Ulta) is broadly positioned as a leading US single chain for wellness and beauty products with over 25,000 articles of more than 600 brands. With the “Ulta Beauty Unleashed” plan presented in March, the company wants to return to the growth course and to market share gains despite the increasing competitive pressure. A new online marketplace is planned, for example, in the 2nd half of the year, where carefully selected and invited brands are presented. Everything is linked to the loyalty program, …
