With “Blue Distress”, ULLI presents a collection for spring/summer 2026 that combines maritime flair with modern casualness. Inspired by the tranquility of a day by the sea and the clear cool of a city trip through Copenhagen, the result is a look that is contemporary, uncomplicated and stylish at the same time.
At the center of the collection are reinterpreted bestsellers in the unmistakable ULLI style. Shirt dresses with precise laser details meet striped shirts with fine laser cuts, and a newly cut denim jacket with expressive 3D embroidery makes a fashion statement. The range is complemented by a relaxed jogger set made of soft natural materials, refined with loving ULLI details that underline the signature of the line.
Clear material contrasts made of canvas, nylon and sweat in off-white and gray melange ensure modern excitement and a reduced, graphic aesthetic. Maritime elements such as classic stripes, light denim washes and charming nautic motifs – lobster or shrimp – give the collection freshness, lightness and a subtle wink.
Blue Distress stands for summer versatility and high-quality workmanship. The looks can be effortlessly interpreted from casual to sporty to relaxed chic and accompany style-conscious women over 25 through an everyday life that combines movement, freedom and fashionable clarity. A collection that captures the feeling of summer – relaxed, modern and confident.
All products are available both online and in the Sportalm stores in Kitzbühel, Vienna and Sylt as well as other locations.
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