Substack is the new platform for interesting voices in fashion. Buyers, journalists, retailers and socialites inform their readers – often fans – about the really important topics in the industry. FashionUnited has put together a selection of leading publications for the coming fashion year.
Back Row
Amy Odell is a fashion journalist and author of the bestselling book ‘ANNA: The Biography’, a biography of Anna Wintour. In ‘Back Row’ she combines a sharp reporting style with cultural commentary. She uses humor to analyze what is happening on the fringes of the insider industry. What drives brands to continually innovate? Who exactly buys from Gucci and which customers does Dior appeal to?
Thank you for your order
Gijs Veening is known for his TikTok account ‘ThankYouForYourOrder’. In his newsletter he builds on his experiences as a fashion buyer. He shares trend analysis, styling ideas and introduces lesser-known brands that he believes belong in every range. His contributions are often supported by video and image material.
Blackbird Spyplane
‘Blackbird Spyplane’ is a cult favorite in the essay style. The authors use their own, often ironic, experiences to explain the fusion of fashion, music and culture. The newsletter combines insider conversations with personalities like Andre 3000 and Hector Bellerin with in-depth reflections on style and identity.
The Cereal Aisle
Leandra Medine Cohen is the founder of the early blog site ‘Man Repeller’. With ‘Cereal Aisle’ she cements her reputation as a sharp and witty voice in fashion. In it she reveals what she does best: style advice. You learn a lot from observing the streetscape. An example is the current jackets, which she describes as ‘peacock behavior’.
Shop advice
Emilia Petrarca worked as a senior fashion writer at ‘The Cut’ and wrote for ‘Vogue’ and the ‘New York Times’. In ‘Shop Rat’ she talks to shoppers in her hometown of New York. For example, she investigates why a ‘floppy carrier bag’ can give its wearer a ‘kick’. It’s an accessible form of fashion journalism about style and retail culture. At the same time, she explains why physical stores are still important.
Magasin
In ‘Magasin’, Laura Reilly offers a mix of cultural reports and curated retail tips that reflect the zeitgeist. Reilly comes from a journalism background and has worked for leading titles such as ‘Vogue’. With her eye for innovation in fashion and retail, she analyzes runway looks. She creates sale guides and monitors ‘what’s hot’.
Line sheet
Lauren Sherman is an established name through her reporting for publications like ‘Business of Fashion’. In ‘Line Sheet’ she delves deep into the mechanics of the fashion world. It sheds light on consumer behavior and the thinking behind the strategic decisions of luxury brands. She analyzes stock market developments, interprets important changes in chief executive officers and understands what these mean for a brand.
The Allison Bornstein Newsletter
Allison Bornstein is a personal stylist and closet therapist. Since the publication of her practical book ‘Wear it Well’, she has been an important ‘voice’ in fashion. She gives more tips in her newsletter: How do you organize your wardrobe? What makes New York style different from LA? This knowledge is also useful for professionals.
Brain matter
Gabriella Karefa-Johnson is a stylist and former fashion editor at Vogue. In ‘Brain Matter’ she uses her platform for deep, personal reflections on fashion, identity and culture. She asks why certain collections are so well received while others leave the general public completely cold. What does fashion really do for visibility and representation? Fashion gains value when an industry insider thinks about these larger issues.
Culture
The author of ‘Culture’ is as anonymous and inconspicuous as the platform he uses to communicate: Ghost. The American writer W. David Marx describes as an observer how culture and art manifest themselves in his living environment. The result is beautiful, short essays and analyzes in which fashion plays an important supporting role.
1 Granary
1 Granary is an established fashion education platform founded by opinionated design students. The newsletter, which features new, exclusive articles, continues the mission of making the industry more accessible. He offers concrete tips for creatives in fashion, reflections on fashion education and practical advice for a successful career in the industry.
This article was created using digital tools translated.
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