McDonald’s has a brand new workstation: ArchyIQ, fully equipped with artificial intelligence. The fast food chain tests new systems with AI and is used in the drive-thru. Volgens het bedrijf zijn al sea dan 1 mijoen transacties uitgevoerd, waarvan 90 per cent zonder menselijke tussenkomst. “Indrukwekkend for a first test,” says McFranchisee, one of the franchisees.
Bron: ABC News, The Independent
Archy, the master assistant who is genoemd is based on the gel arch of the logo, maakt the uit of the new AI platform of Google for McDonald’s. The platform provides service and power delivery. The new technology is based on the McDonald’s > NEXT strategy.
This week McDonald’s has a new strategy. The hotel offers high quality, with luxurious kitchens, more modern restaurants and new speelstuinen. “Klanten wanted to have more money,” said top man Chris Kempczinski.
In a recent memo from Kempczinski about the new strategy and “de klantervaring moet automatiseren”, he was less able to interact with guests and the crew. “It’s a place for gastvrijheid with less interaction,” says Kempczinski in a recent report. “Mensen zullen zich meer welcome voelen.”
Via a video on the platform of McFranchisee we can order Archy in the Engels en Spaans. Naar lost to Archy also court kunnen antwoorden op de vraag: “Do I like my Gebruikelijke ordering?”
Criticism
On social media there are no warnings about negative reactions, people refuse to speak with an AI system. He also has grandchildren who meet the initial message. “In the restaurants there are also kiosks, so there is a better experience in the workshops. I also go there in the drive-thru and there is also a window,” he says. “Hopelijk zullen ze mijn order dan wel eens juist hebben,” says someone else.
Volgens McFranchisee wants McDonald’s to have full operation in the United States. The new technology is still coming quickly to Europe.
This is not the case with McDonald’s AI now in drive-thru’s. The bedrijf works the seeds with IBM from automatic orderings available in more than 100 restaurants. In 2024, McDonald’s stopped using the technology.