The month of June, for the puppeteers of audiovisual communication, is always a troubled time. The end of the season and the arrival of summer mark the starting signal for the beginning of the transfer market and the renovations, or not, of collaborator contracts and programs. We journalists are used to job changes and to feel the colors just enough because it is likely that the one who is your partner today will be your competition tomorrow. The first farewell to a newsroom saddens and removes you, but when you have already moved your computer and pencil case five times, your ability to adapt (and survive) is so fast that it leaves no time for grief.
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Surprise signings, the appearance or cancellation of programs and movements in the schedules of the grid are the most common just before the summer holidays, but what is happening this season between Atresmedia and mediaset It is a pulse never seen. With the arrival of Ana Rosa Quintana in the afternoons of Telecinco In September, Atresmedia went on the counterattack and we are witnessing a rout of longtime and regular Mediaset collaborators, who jump off the Telecinco ship to sign up for the competition. Adela Gonzalez (former of ‘Save Me’), Beatriz Cortázar, Paloma García Pelayo, Cruz Morcillo (ex-collaborators of ‘El Programa de Ana Rosa’), among others, are some of the Mediaset workers who have packed their bags and are already preparing their arrival in San Sebastián de Los Reyes. As journalists we are very gossipy and we are very lucky to be able to call it “professional distortion”, the avalanche of defecting collaborators is giving us a lot of life. There is talk that those who will be collaborators from the heart, Beatriz and Paloma, have greatly increased their cachet and will receive a generous amount of 5 digits per month for his interventions in different programs of the heart of Antena 3 and La Sexta. gem lopezformer ‘Save me’, would also be negotiating his reinstatement to the chain after the holidays.
What is clear is that Atresmedia returns to bet on the heart and for entertainment related to chronic partnerhe. Very good news for the Mamarazzis and for all of us who are interested in and respect the tabloids. It’s about time, dear! For many years, especially in the 1990s and until 2010, the heart had an indisputable weight on Spanish television channels and any space that dealt with the lives of celebrities reached very high ratings. However, little by little and silently, Antena 3 lost interest in colorín issues and in 2011 put an end to the historic ‘Where are you Love’, the last heart program on its grill entirely dedicated to the pink world. From that moment on, the social chronicle completely disappeared from Antena 3, which decided to make a radical commitment to family television and “white” content. It took 12 years for the heart to stop being reviled and to be welcome back at Atresmedia. This cycle change also coincides in time with the end of the ‘Save me’ programme, the flagship of entertainment on Mediaset for more than a decade. The end of this programme, which will go to the television history, regardless of who it weighs, has also marked the end of a style of television entertainment that no longer had much to do with the social chronicle. One of the former directors of the space, Alberto Diazhas also been rewarded by the Atresmedia leadership, which is going to trust him with the final stretch of the daily program ‘Public mirror’, which will continue to be presented by Susanna Griso. From Mamarazzis, we wish everyone good luck, colleagues from Mediaset and Atresmedia. Long live tabloids!