With the Trump Media & Technology Group, Donald Trump wants to change the media landscape of the United States. But what is behind the company that has long since operated more than the social network Truth Social?
• Foundation of the social network Truth Social after Sturm on the Capitol
• Expansion to finance and media sector with Truth.Fi and Truth
• IPO and speculative evaluation despite continuing losses
It is rare that the beginnings of a new company are preceded by images as with the Trump Media & Technology Group. On January 6, 2021, Donald Trump supporter the captain, which was at the same time ratified the coordination for the new US President Joe Biden. A total of five people lost their lives, including a police officer and four Trump supporters. The assertion of the stolen election, which was spread by Donald Trump, had an effect. As a consequence, a jerk went through the political ranks in Washington, but also through the main centers of Twitter in San Francisco. The user account of Donald Trump, who now bears the messenger service, which now bears the name X, mainly used during and before his first presidency to make political statements and expressions of opinion, was blocked two days after the Capitol storm.
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Foundation of the Trump Media & Technology Group
In response to his blocking, Trump announced in the later course of 2021 the founding of the Trump Media & Technology Group, which was also founded, under the roof of the newly founded TMTG. The company and Donald Trump pursued the goal of creating an alternative to the established social and traditional media, which should act as an impartial mouthpiece for a broad population group. Instead of being depending on Twitter and Co., Truth should stand social for the uncensored truth. TMTG positioned himself as an advocate of free speech and independence. The Truth Social platform was open to the public for the first time in February 2022.
Further business activities: truth.fi and more
In 2024, the company then launched a streaming platform within the truth ecosystem with Truth+, which is available as an app for Android and iPhone as well as via the Truth Social Side. According to the company, the focus of the content is on “News, entertainment, religious content, weather, documentation, child content and more, both linear TV channels as well as video on demand (VoD)”. Trump Media CEO Devin Nunes also described the Truth+app as “another milestone on our way […]”To create an indestructible safe port for free expression”. At the beginning of 2025, TMTG also started the Truth.Fi financial platform. The goal is to address conservative investors with financial products such as ETFs, managed accounts and cryptocurrencies. The company works with partners such as Crypto.com and Charles Schwab. Millions of US dollars in corresponding financial products.
IPO and financial situation
In March 2024, TMTG was brought to the US exchange Nasdaq by the merger with a corporate shell, the Digital World Acquisition Corp. The IPO has been planned since October 2021, but met some hurdles. Among other things, the SEC examined the communication between the two companies.
The market capitalization of the Trump Media & Technology Group has fluctuated strongly since the IPO. At the beginning of June 2025, it was around $ 4.7 billion (as of June 2, 2025). However, according to experts, the evaluation can hardly be explained by economic fundamental data, because the Trump Media & Technology Group only posts mini sales and has only written red numbers so far.
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