The resale technology company Trove has announced the takeover of the German Resale marketplace Reverse.Supply. The company thus continues its mission to introduce its own platform internationally.
Through the takeover that the European expertise of Reverse.Supply integrates into Trove, Trove claims to offer “now the most comprehensive and scalable set of technology components for brands that want to implement circular solutions in North America, Europe and Great Britain”.
The entire Reverse team will switch to Trove in the new European headquarters of the company in Berlin. This is led by the co -founders of Reverse.Supply, Janis Künkler and Max Große Lutermann. The Chief Executive Officer (CEO) from Trove, Terry Boyle, said that the company “will be able to seamlessly operate European and global brands” and provide all the necessary skills to start and scale resale programs.
The acquisition not only builds on similar expansion measures for Trove, which also took over the resale provider Recurate in August 2024, but also takes place at a time at which “the changing European legislation in relation to manufacturer responsibility and the right to repair brands forces effective resale, repair and recycling programs”, added Boyle.
Therefore, Trove has initiated a so-called “Global 3PL network” together with new capacities in Great Britain, Europe and Canada and at the same time expanded its list of branded partners: inside in the UK and the EU. Now the company can also include existing customers: inside of Reverse. Supply in its own list, including armedangels, decathlon and 10days. In return, Trove will also enable access to his own technology suite.
In a separate explanation, Künkler said: “The time of this transaction is crucial because brands and retailers are confronted with new laws and are actively looking for profitable, future-proof sources of income. By bringing the proven technology from Trove to Europe, we are able to support brands in coping with these changes and build up successful resale programs. of resale as well as the strength of the European fashion market. ”
The conditions and financial details of the takeover were not announced.
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