Triumph opened a new multi-brand store with 70 square meters of retail space in Constance on Thursday. The store is the eleventh in Germany, Austria and Switzerland, the company said.
The focus of the range is on the main brand of the same name from the Triumph Group, which was founded in 1886 and whose range of goods includes lingerie, nightwear, swimwear and sportswear.
The range is complemented by the subsidiaries Beldona and Sloggi. “In order to be able to make our customers the best offer, we are concentrating on the respective strengths of the brands, especially with Beldona and Sloggi, without forgoing the diversity of the Triumph range,” says Jörg indicator, Head of Retail Europe at Triumph.
According to the Triumph Group, Beldona is the market leader in Switzerland. The inclusion of the brand in the new store in Constance, which is close to the border, “will particularly please Swiss customers,” says indicator. Beldona specializes in lingerie, loungewear and swimwear. Sloggi, on the other hand, focuses on bodywear where comfort is key. With the mix of the three brands, Triumph can offer customers “an even larger selection of product variety”, according to indicator. The Triumph Group plans to open a further eight multi-brand stores in the DACH region in 2022.
