Italian fashion house Armani contributed to the opening ceremony of the 25th Winter Olympics Milan Cortina 2026 in Milan. The ceremony was divided into several phases, the first of which was the presentation of the flag to the Guard of Honor.
Sixty models walked in three groups wearing monochrome Giorgio Armani pantsuits in the colors of the Italian national flag. They preceded standard-bearer Vittoria Ceretti, the face of the brand’s new Spring/Summer 2026 campaign.
Armani co-designed the ceremony
Due to his special relationship with sport, Giorgio Armani was personally involved in organizing the ceremony, the fashion house announced in a statement. He contributed to the conception and designed the insertion of the two flags.
EA7 Emporio Armani is a partner of the Milan Cortina 2026 Foundation. The brand is also the official outfitter of the Italian team and the eyewear partner of the foundation. The brand designed the uniforms of the Italian delegation. As the host country, this traditionally ran last and thus concluded the entry of the participating countries.
The athletes of the Italian team wore a suit consisting of trousers and a bomber jacket. This was made of water-repellent, mottled wool twill in gray and had an oversized cut. It had a zip fastening, front pockets, EA7 and CONI logos, tri-color details and the word “Italia” on the back.
The look was completed with hats, headbands and black technical mountain boots. The athletes will wear the same look on the podium at the award ceremonies. However, the loose jacket will then be white and will have an all-over logo of the EA7 Italia team. “A choice reminiscent of snow and underlining the value of fair play, the pure essence of sport that encompasses loyalty, mutual respect and fairness,” said the brand.
The final phase of the ceremony was the entry of athletes Rebecca Andrade, Eliud Kipchoge, Cindy Ngamba, Pita Taufatofua, Filippo Grandi, Nicolò Govoni, Maryam Bukar Hassan and Tadatoshi Akiba. They wore Giorgio Armani clothing from the Fall/Winter 2025/2026 collection and brought the Olympic flag to the stage of honor.
EA7 was founded in 2004 as a sports line by Emporio Armani. The brand equipped athletes at the Olympic Games in London 2012, Rio 2016, Tokyo 2020 and Paris 2024. She was also an outfitter at the Winter Olympics in Sochi 2014, Pyeongchang 2018 and Beijing 2022.
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