The summer season exploded in all the resorts on the Atlantic Coast and the famous ones seemed to repeat the same code of sophistication and elegance. Going to the beach with an improvised wardrobe doesn’t work anymore and with just one detail, the outfit to face the wind and waves, it became almost ready-to-wear.
This 2025, the beach kimono is positioned as one of the must-have garments for those who like to feel fashionable, whether walking along the shore, eating a corn on a lounge chair, or letting themselves be won by those sun rays to acquire that much coveted aesthetic tan. A dress that does not restrict by age, size, ethnicity or status, since the most diverse icons of Argentine entertainment became owners of the style. From the international Luisana Lopilato to Flavia Palmiero, passing through Dolores Barreiro, Carolina Ardohain and Nicole Neumannall opened the door to Japanese fashion.
In its most varied versions, designs and sizes, the kimono offers a complex and fun selection of fabrics, colors and styles for all types of functionality. Lace, transparent, printed or evening, this garment of Chinese origin but adopted and spread by Japanese culture and which was perfected over time, is a wild card that allows you to be elegant and comfortable at the same time at any time of the day.
At the forefront
The one who anticipated this fashion was the model Carolina “Pampita” Ardohainwho on his last trip to Thailand at the end of November last year, wore what would be the fashion of summer 2025. Anticipating his colleagues, he allowed himself to be photographed with the most diverse tights, which had the addition of sophisticated and native kimonos with the most extravagant fabrics of Southeast Asia. The combination of colors between the outfits, an almost goldsmith’s work by her costume designer and stylist, was a sensation and generated the admiration of her followers who did not stop praising her on their social networks.
Another icon of the Argentine catwalks who has been wearing kimonos for many seasons is the model Dolores Barreiro. The ex Pancho Dotto In her looks she reveals her lifestyle, which includes high doses of meditation, spiritual freedom and nature. Away from the media spotlight and at 49 years old, time seems to stop in her bold and classic beauty. At the antipodes of relaxation and silence is Luisana Lopilato who took advantage of a fleeting impasse in the North American winter and a break in her husband’s schedule Michael Bubleto go to the beach with his four children.
Her photo album includes surfboards, ice cream and board games although she did not relegate her sensuality enhanced by a turquoise bikini under a black lace kimono that caught the attention of those present. Her four posts on Instagram provoked more than a thousand comments, among which that of her brother Darío stood out: “You are so beautiful little sister!”
Diverse styles
The versatility of the kimono lies in being a versatile garment and standing out in any area and at any time, especially when you constantly go from a restaurant to the beach and from there to the center for a walk or to a hostel to wait for the night. Over tights or bikinis, or covering shorts and a T-shirt, this style of clothing that was born to cover the bodies of ancient warriors is today the sensation of summer. And there is something for all tastes and sizes: printed, short, floor-length, animal print, batik, woven, T-shaped with square sleeves, with “tita” collars or with wider necklines.
With a commercial spirit but equally admired and following the guidelines of the season, Flavia Palmiero She took advantage of a black linen kimono to show her leggings collection on her Instagram account. Dedicated full time to her business streak, the former host of “La Ola is partying” is her own model and whether on the beach, in a hostel or in the little streets that lead to the sea, she sells her products with her eternal beauty and infinite youth.
rising sun
A little less than seven months after giving birth to Cruz, her fourth child and first with her current husband Manuel Urcera, the model and panelist of “The 8 Steps” Nicole Neumann She also joined the must-have of the season and wore a transparent kimono over a one-piece leotard in the quiet sands of Punta del Este. Together with her friends and taking advantage of the fact that her daughters are with their father and his new family, the model seemed to turn the quiet shores of José Ignacio into the mythical catwalk of Roberto Giordano.
Like every season, the beaches and paradores of Mar del Plata, Pinamar, Cariló and Punta del Este They became the center of the scene and where the paparazzi come out to look for the figures to embellish their summer publications. And in 2025, to give more relief and visibility to the style, the kimono seems to be the key to aesthetic comfort and chic glamour.
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