Bbeing which also means sharing and sociability. The rise of new generations of travellers. There sustainability as an aid to local communities. There holiday that lasts weeks. I’m among them Travel trends 2025 just emerged at ILTM in Cannes (International Luxury Travel Market), the biggest event of the year for the international luxury travel community, but not only.
Travel trends 2025, our holidays between luxury and well-being
According to “Buzz vs Reality”, research conducted by ILTM, Hyatt and Altiant on 800 people, “Health is new wealth”. Health is the new wealth: this is the mantra that accompanies you even when travelling. Nearly two-thirds (62%) say wellness amenities are essential when choosing a hotel. While nature immersions (52%), diagnostics (37%) and mental health support (33%) are areas that will become even more popular.
Solo wellness holidays at the spa? Not only that. Today I am family-friendly. While the majority are organized as a couple (67%), almost half of those interviewed (43%) are interested in leaving with their children and 28% with their extended family.
1. Wellness membership clubs
But among the novelties appear i membership clubs related to wellness. If yesterday they were old-style male clubs, born in England at the end of the seventeenth century, today the key concept is called integrated wellbeing, connections and meaningful experiences. The clubs of the Third Millennium are transformed into urban oases. Places where you are welcomed by doctors, trainers and therapists, for a global approach. Some are also accessible to hotel guests.
Looking forward to the 2025 opening of Six Senses Place in London and Dubai, Six Senses organizes creative retreats and wellness festivals for socializinglike “Alma” in Ibiza and Crans Montana. The addresses in London are the Surrenne, a large club area dedicated to well-being within The Emorywhich is also free to use for guests of Maybourne Hotel Group’s other property, The Berkeley. And the super award winner Lanesborough Club & Spaorover 1600 m2 of integrated approach to healthwhich also offers Day Passes for the spa.
2. New generations increasingly travelling
Next year, luxury travel will enter a new era characterized by changes in traveler demographics, motivations and spending patterns. With an expectation of $80 trillion moving globally over the next two decades, the emerging wealthy, including Gen Z, are redesigning luxury travel.
Unlike previous generations, they privilege unique experiences, deep social connections and transformative adventures compared to material wealth. Bravecation it is one of the trends suggested by Marriottthat is, leaving your comfort zone and doing on holiday what you don’t normally do, a challenge with yourself. Whether it’s heliskiing at W Verbier (Switzerland), taste unusual foods, admire the view from a zip line, holiday is also experimentation.
Among the addresses most attentive to the young public (in this case also in terms of budget, with rooms starting from 125 euros), stand out Hobo Hotels: while waiting for the opening in Oslo in 2025, you can book atHobo Helsinkihalfway between a hotel and an idea of community, a place to live, work, create, have fun. In short, a home for those with a free spirit and an inexhaustible curiosity.
3. The new sustainability
Do more for the world than it does for you. Translated into travel philosophy terms, it means adopting a promoting ethic initiatives to minimize the impact on the environment, but also giving back to local communitiesto create a virtuous circle. Sir Richard Branson, owner of the, firmly thinks so Kasbah Tamadot. The Moroccan refuge in the Atlas Mountains has reopened with six new riads, after a year of restoration due to the earthquake that hit the region.
“Despite adversity, we witnessed the hospitality and warmth of the Berber people, even when many of them had lost family members and homes,” he explains. The Kasbah Tamadot team and the communities, an integral part of the hotel, have come together to support the relief efforts, along with the charity Eve Branson Foundation, which has raised £1 million for the Emergency Fund. During the last year, all staff remained employed and the Berber tents remained open to support tourism and relief efforts.
Also various properties of Mantis Collection contribute to support local communities: among these, the Mantis Kivu Marina Bay, an eco resort overlooking Lake Kivu in Rwanda, with its network of collaboration with farmers who contribute to the kitchen garden, signing formal contracts with everyone to create help community empowerment. A give and take that underlines the dedication to long-term sustainability and resilience of local inhabitants.
The Domaine de Vieux Mareuil, in Périgord.
4. Extended holiday
We return to long periods of stay. Booking private homes, even for monthslike those of The Collectors which offers the most fascinating properties in the world, such as Castello Romano in Maremma, or widespread villas, all within a radius of 20 kilometres, as in Domaine de Vieux Mareuilin Périgord, of Madame Laëtitia Morlat, who also made Villa de La Roussie, her former family home, available to guests. Waiting for the opening next spring in Forte dei Marmi of the Retirement Americaa villa built in 1929, when holidays were long, intellectual and sophisticated, you choose an apartment in the city, furnished like an elegant and extremely well-kept home.
After the success of Rome, they debuted in Milan Rocco Forte Houseeleven residences between Via Manzoni and Via della Spiga, designed by Lady Olga Polizzi together with architects Paolo Moschino and Philip Vergeylen and characterized by privacy and service, but without compromising the stay and holiday experience. There are those who appreciated them so much that they booked for two years. Literally, extended holiday.
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