Top entrepreneurs and best friends Marc Coucke (60) and Jan Boone (54): “If I come across a Biscoff somewhere in the world, I send a photo to Jan: ‘Here, begot in Vietnam!’”

Two entrepreneurs of exceptional caliber. Two opposites. And yet: friends for life. Marc Coucke and Jan Boone, CEO of Lotus Bakeries, give a rare double interview for the ‘Belgian of the Year’. Coucke finishes 26th, Boone – much less in the spotlight – is 78th. They talk about trust, about what they admire in each other and about unexpected emotions over the past year. And yes, annoyances are also discussed.

ttn-3