When Barts immersed in the world of swimwear, it was a logical step, a natural expansion of the brand DNA. Rooted in the lively beach culture and with a feel for functional fun, the collection was created from a clear principle: swimwear should not only look good, but also feel good. Today the Swimwear line is a real summer essential, full of prints, color accents and flattering silhouettes for every body shape.
But it’s more about sun and bikinis: the swimwear category is now an integral part of the year-round Barts strategy. With over 1,200 sales outlets in summer alone, it can be seen from an economic perspective how useful a seasonal expansion can be. This not only strengthens the customer: internal bond, but also ensures more even sales rhythms and fresh impulses in the market.
Fashionunited spoke to the Barts design team to take a look behind the scenes. The result is an inspiring mix of strong styles and clever retail insights with added value for end customers: inside as well as for retailers: inside. Here are the three Swimwear favorites for 2025.
1. New shaping swimsuit with a deep neckline
A real all -rounder: confident, comfortable and a little bit cheeky. The new plunge version of the popular shaping swimsuit scores with a deep cleavage, high leg neckline and slightly revealing back. The shaping effect and the reliable seat are preserved – perfect for relaxed pool days or as a body under an airy linen shirt in the evening.
2. Sports top with a strong hold
Gym-to-Swim remains in trend and beards provide the right top. The new high support model offers sporty vibes, safe hold and maximum comfort. The look is reminiscent of a stylish sports bra and does everything: get from beach volleyball to ice. Simply combine with a suitable lower part or wear it under a flowing blouse after swimming.
3. Cheeky High-Waist bikini base
A classic in a new robe: the modernized high-waist subside gently shapes your belly, visually extends your legs and skilfully sets accents with its naughty cut. The perfect balance of retro glamor and modern nonchalance, plus body-positive, self-confident and definitely an eye-catcher.
B2B bonus: Why dealers: Set on Barts swim inside
Barts not only scores with strong products, but also with a flexible, practical B2B approach. In addition to classic pre-orders, the label also offers fast in-season deliveries that are based on the actual demand. Thanks to clear color worlds, modular upper and lower part and lower part, and well-thought-out packaging, merchandising in the store becomes child’s play.
The collections are structured in such a way that they promote cross-selling and also promote impulse purchases. Whether customer: traveling to the Mediterranean or the city’s outdoor pool – Barts has the right piece in its range. And the trade benefits.
Always ready for summer
Swimwear is an integral part of the Barts portfolio today and shows that the brand can not only keep heads warm, but also set fashionable statements. Each collection remains true to the formula of success: comfort, quality, color and a decent pinch of playful charm. From figure -forming one -divisors to sporting two parts: The brand invites you to start the summer with self -confidence and a wide, sun -drenched smile.