Tom Tailor is entering into a new sporting partnership.
The Hamburg clothing manufacturer will support TEAM HAMBURG’s top athletes on their way to the 2028 Olympic and Paralympic Games in Los Angeles, the company announced on LinkedIn. The collaboration highlights the shared values of teamwork, commitment, passion and discipline – values that shape and connect both collaboration partners.
“We are impressed by the Hamburg Competitive Sports Foundation and its efforts to promote top-class sport in Hamburg,” said Gernot Lenz, CEO of Tom Tailor, in the statement. “It is an honor to support these athletes who embody Tom Tailor’s values and represent our city on the international stage.”
TEAM HAMBURG is a project of the Competitive Sports Foundation that focuses on supporting Olympic and Paralympic athletes in Hamburg. As part of the partnership, Tom Tailor will support the team both financially and morally. “With Tom Tailor as a partner, we are sending a strong signal for the promotion of Hamburg’s sports talent and the strengthening of Olympic sports in our city,” says Alexander Harms, Managing Director of the Hamburg Competitive Sports Foundation.
For Tom Tailor, the partnership is not only an opportunity to support regional athletes, but also a brand strategy decision that connects the company even more closely with its hometown. Supporting elite sport underlines Tom Tailor’s role as a responsible and committed player in the region.