The off-price retailer TK Maxx is now also available online in addition to its stationary stores in Germany.
In the new German online shop, as in the more than 160 stores in Germany, customers can purchase clothing and shoes for women, men and children as well as beauty and home products, TK Maxx announced on Thursday. You can either have these delivered to your home or to the respective store as part of ‘Click&Collect’. In addition to Germany, TK Maxx is also available in Europe in Austria, the Netherlands, Poland, Ireland and the United Kingdom.
“With our omnichannel strategy, we offer our fans flexibility and an even larger selection of top brands at incredible prices,” said Alexandra Friedemeyer, Head of Marketing at TJX Germany.
In addition, TK Maxx also offers its customers a loyalty program that collects online and offline “keys” that can be redeemed for a variety of loyalty gifts, sweepstakes and “experiences”. Members also get early access to new products online.
The US retail group TJX Companies Inc. is active in Europe as TJX Europe and, in addition to TK Maxx, also operates the Homesense furniture store. TK Maxx has been active in Great Britain and Ireland since 1994. The expansion to Germany followed in 2007. TK Maxx operates over 160 stores there. Other markets are Austria, the Netherlands and Poland.
