TK Maxx is now also launching in Spain. The off-price specialist, which belongs to the US group The TJX Companies (TJX), is opening its first branch in Barcelona in spring 2026.
The Diagonal Mar shopping center in Barcelona was chosen as the location, TK Maxx announced. It is one of the city’s most important shopping and leisure centers. TK Maxx will occupy a sales area of around 2,168 square meters there. This extends over a single floor.
“For us, arriving in Spain is much more than just a store opening,” explained Deborah Dolce, Director of Marketing and Corporate Responsibility at TK Maxx. It is “a milestone that we are very much looking forward to.”
Fashion, shoes, accessories and living with discounts of up to 60 percent
The chain specializes in products from leading brands at “off-price” prices with discounts of up to 60 percent. The Barcelona branch will offer a wide and varied range. This includes women’s fashion, men’s fashion and children’s fashion as well as bags and shoes. The beauty, accessories and living categories are also represented.
TK Maxx offers a unique shopping experience with its “off-price” business model. The company does not offer sales or promotions. The concept is significantly different from outlets or conventional stores. Every visit should be an opportunity to discover something new. There is no storage space in the sales rooms. Purchasing takes place continuously throughout the year. This guarantees new news several times a week. This approach has established a community of “treasure hunters”.
More than 100 openings planned
The opening of the first branch in Barcelona only serves as a vanguard. TK Maxx aims to expand and consolidate its activities in Spain. The company sticks to its goal. In the medium term, up to 100 shops of this type are expected to be opened. The group emphasized this as early as November 2024. The locations should be spread across different regions of the country. There is an ambitious roadmap. Unconfirmed reports suggest that additional openings are planned alongside Diagonal Mar. These include locations in Madrid and Castellón.
“With this first opening, TK Maxx begins its journey in Spain,” said the retailer’s management. The company wants to become the point of contact for everyone who likes to discover big quality brands at affordable prices. Dolce further classified these statements. She emphasized that this opening is “just the beginning.” After the launch in Barcelona, further openings will follow in the first year of operation in Spain.
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