TikTok has launched this Thursday a new function that will allow its users to privately send a single Photo daily to his friends, a strategy with which he blatantly plagiarizes the design that he is launching in the application BeReal.
Known as the ‘anti-Instagram‘, BeReal is a platform created in France in 2020 that in recent months has seen its popularity catapult especially among the youngest, exceeding one million downloads. This unexpected success is due to its simple operation. And it is that the app connects small circles of friends, who once a day receive a notification so that they can share with their loved ones an image of what they are doing at that moment.
In this way, BeReal has positioned itself as an alternative that reinforces social communication, without filters or posturing, in a digital ecosystem increasingly focused on the entertainmentcompetition and content recommendation through algorithms.
After Instagram, it is now TikTok that blatantly plagiarizes BeReal.
More and more social networks trying to look like all the others to prevail over the competition. https://t.co/bXpG63DJTa
– Carles Planas Bou (@carlesplb) September 15, 2022
Related news
Until now, TikTok has been the spearhead of this turn towards an internet of incessant consumption of third-party content. However, this Thursday’s announcement confirms that it seeks a balance between entertainment and connection with your friends. In this way, it copies its competitor to try to override the French app and avoid losing users to this new digital phenomenon. “Get ready for daily push notifications, inviting you to capture a 10-second video or still photo of what you’re doing at the moment,” reads the release from TikTok.
Plagiarize what is successful
The vertical video platform has not been the only one that has responded to the growing popularity of BeReal by plagiarizing its design. A few weeks ago, Instagram (owned by Goalparent company of Facebook) announced that it was developing the same function. There are more and more applications that, relegating authenticity to the background, seek to copy everything that triumphs over their rivals to maintain their position in the market and continue competing. Although this means becoming a kind of digital Frankenstein.