Jere Nurminen, Director of Communications at YLE, commented on Iltalehti about the change in TV announcements.
YLE announcers leave out, but not heard. Pasi Liesimaa
Kaleva Today, on Wednesday, he reported on his information that Yle would abandon its television and radio reporters.
Now the Director of Communications at YLE Jere Nurminen comment on the information published by Kaleva to Iltalehti. Nurminen wants to specify that this is not about giving up the announcements.
-It’s about renewing TV announcements in the same way as TV2 has been 13 years, Nurminen comments.
On TV2, the announcements left the screen in 2012.
– Let’s move from the announcements to Voice Over, or sound, says Nurminen.
According to Nurminen, an announcement practice like this is still in use on Yle TV1 and next week on the radio.
“After that, the municipal and regional elections will, in any case, mix a bit of normal routines, that is, slowly at the turn of March and April, we will move to a new model,” he says.
The last TV announcements like this are on TV1 on March 23.
Nurminen confirms that the transition to audio reasons is related to YLE’s cost savings program. Yle announced in January that the end of the change negotiations will reduce YLE’s number of employees by 309. There are 156 redundancies.
– Despite the changes, we want to ensure the presence and humanity that is important on the channels.
– We have stated that it can be organized with these changes in the same way as TV2, Yle Theme and Fem.
– The certain acquaintance and intimacy that is created by the announcements on the channel, so we want to invest in it in this reform, Nurminen concludes.
Yle also published information on the reform of information, among other things On Facebook.
-Anna-Liisa Tilus, who will be familiar with many Finns, will continue to be the channel sound of TV1, who will continue to tips on future programs. Also familiar from TV2 Tiia Hasa and the theme Lauri Itäkannas lead to new content, the publication writes.