The mask is gold, the voice is distorted, the vibe is pure ‘Squid Game’. But the treasure is real: a 50 gram gold bar, worth 6,700 euros, hidden somewhere in Flanders. The idea came from one man: Johnny Verkuringen, CEO of a precious metals company from Retie. The company gained a thousand new Facebook followers in two days, but Verkuringen does not call it advertising. So what is it?
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