In the midst of reconfiguring the Argentine media and political map, Kirchnerism launched “1111“, a new political analysis and current affairs program that refers directly to the influential debate cycle “678“, emblematic of Kirchnerism during much of the 2010s.
The cycle began to be broadcast on February 19 for the signal Argentina/12 (AR12)belonging to October Groupfrom the unionist and businessman Victor Santa Mariaaligned with sectors of Peronism. The choice of the date was not coincidental: the debut would coincide with the birthday of Cristina Fernández de Kirchnerwhich underlines the symbolic affiliation of the project.
“1111” —whose title alludes to both the numerical format and the address where the former president is under house arrest, San José 1111 in the City of Buenos Aires—functions as a space for political analysis and collective debatewith the aim of offering a critical reading of the national situation and confronting discourses that it considers dominant in other media.
The format is reminiscent of “678″ —broadcast on Public TV between 2009 and 2015—with thematic reports, discussion tables and a rotating panel of journalists and communicators who, although plural in participation, are guided by a defined editorial perspective.
Under the leadership of Federica Paisthe team includes well-known names in journalism and communication related to this vision, such as Cynthia García, Luis Bruschtein, Yamil Milaneso, Daniel Rosso, Úrsula Vargués, Matías Castañeda and Juana Politizadaamong others, seeking to amalgamate media experience with a critical view of political reality.
Produced Monday through Friday during prime time at night, 9:30 p.m. to 11 p.m., “1111” combine live debates, special reports and current situation analysis that are presented as tools to debate ideas rather than to polarize, according to their promoters. In its first broadcast, critical positions were already observed towards reforms proposed by the current government, questions to “non-affiliated” media and spaces for the voices of legislators and political actors close to Kirchnerism.
The launch of “1111” is part of a larger strategy of communication repositioning of Kirchnerism after the end of “678″seeking to regain ground in the cultural and media battle. The provision of Argentina/12 as a platform, with reach on various pay TV and digital platforms, is part of that drive to strengthen a voice in tune with the ruling party and its allies.
The airing of “1111” It also reflects the internal situation of Peronism and the Frente de Todos, with sectors seeking to consolidate their own media discourse in the midst of tensions with other currents within the space and the competition of contrary narratives in the public space.
With a panel, reports and debates that recover the spirit of media Kirchnerism, “1111” not only tries to fill the void left by “678″but to become a current reference for organized and militant political discussion on television and associated platforms.
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