The Modefabriek will take place again this winter at the RAI event center in Amsterdam. Although the location has remained the same, a lot has changed at the fair.
For example, the trade fair, which runs until Monday, January 22nd, focuses exclusively on women’s fashion. But something else also stood out on the exhibition grounds: smaller and more discreet stands that offer an eye-catcher here and there.
FashionUnited shows you the impressions of the trade fair.
Caroline Krouwels, creative director of Modefabriek, previously said that the fair had recommended that fashion brands build a little smaller, also to reduce costs for the brands. This advice seemed to be followed by most people. Nevertheless, there are always brands that stand out and immediately catch the eye. Whether a glittering wall at Giacomo or set tables at Harper & Yve and Esqualo – there is plenty of inspiration for visual merchandisers and window dressers.
The sales agency GAB (Group Alain Broekaert) with an eye-catching red newspaper stand.Image: FashionUnited / Alicia Reyes Sarmiento
Garcia: Summary of the brand in the form of a menu. Image: FashionUnited / Alicia Reyes Sarmiento
Refined Department not only chose Pantone’s color of the year on the back wall – Peach Fuzz – but also a bit of “fuzz” in the stand concept. Image: FashionUnited / Alicia Reyes Sarmiento
Bright pink and pink tones at Fluresk. Image: FashionUnited / Alicia Reyes Sarmiento
Image: FashionUnited / Alicia Reyes Sarmiento
A great tip for visual merchandisers and eye-catchers: oversized flowers. Image: FashionUnited / Alicia Reyes Sarmiento
Richly laid table at Esqualo. Image: FashionUnited / Alicia Reyes Sarmiento
Richly laid table at Esqualo.Image: FashionUnited / Alicia Reyes Sarmiento
Glitter and disco balls at Giacomo.Image: FashionUnited / Alicia Reyes Sarmiento
Image: FashionUnited / Alicia Reyes Sarmiento
Mexx relies on a more subtle, but still trendy color: Bordeaux. Image: FashionUnited / Alicia Reyes Sarmiento
Harper & Yve also has color and a set table.Image: FashionUnited / Alicia Reyes Sarmiento
At Pom Amsterdam there was an insight into the new collection with Claes Iversen. Image: FashionUnited / Alicia Reyes Sarmiento
Studio AR: Mannequins go hand in hand with furnishings Image: FashionUnited / Alicia Reyes Sarmiento
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
