These Modefabriek stands are eye-catching

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The Modefabriek will take place again this winter at the RAI event center in Amsterdam. Although the location has remained the same, a lot has changed at the fair.

For example, the trade fair, which runs until Monday, January 22nd, focuses exclusively on women’s fashion. But something else also stood out on the exhibition grounds: smaller and more discreet stands that offer an eye-catcher here and there.

FashionUnited shows you the impressions of the trade fair.

Caroline Krouwels, creative director of Modefabriek, previously said that the fair had recommended that fashion brands build a little smaller, also to reduce costs for the brands. This advice seemed to be followed by most people. Nevertheless, there are always brands that stand out and immediately catch the eye. Whether a glittering wall at Giacomo or set tables at Harper & Yve and Esqualo – there is plenty of inspiration for visual merchandisers and window dressers.

The sales agency GAB (Group Alain Broekaert) with an eye-catching red newspaper stand.Image: FashionUnited / Alicia Reyes Sarmiento
A clear detail from Garcia: A seed vatting of the mark in the front of a menu card.
Garcia: Summary of the brand in the form of a menu. Image: FashionUnited / Alicia Reyes Sarmiento
Refined Department never went for the color of the year on the back wall - Peach Fuzz - also for a beetje 'fuzz' in the stand concept.
Refined Department not only chose Pantone’s color of the year on the back wall – Peach Fuzz – but also a bit of “fuzz” in the stand concept. Image: FashionUnited / Alicia Reyes Sarmiento
Fluresque walk for a stand in a stand with colored skins.
Bright pink and pink tones at Fluresk. Image: FashionUnited / Alicia Reyes Sarmiento
Image: FashionUnited / Alicia Reyes Sarmiento
Image: FashionUnited / Alicia Reyes Sarmiento
A great tip for visual merchandisers: Oversized flowers.
A great tip for visual merchandisers and eye-catchers: oversized flowers. Image: FashionUnited / Alicia Reyes Sarmiento
A commemorative table for Esqualo.
Richly laid table at Esqualo. Image: FashionUnited / Alicia Reyes Sarmiento
A commemorative table for Esqualo.
Richly laid table at Esqualo.Image: FashionUnited / Alicia Reyes Sarmiento
Glitter and disco balls by Giacomo.
Glitter and disco balls at Giacomo.Image: FashionUnited / Alicia Reyes Sarmiento
Image: FashionUnited / Alicia Reyes Sarmiento
Image: FashionUnited / Alicia Reyes Sarmiento
It is suitable for the sea, it also has a trendy burgundy color.
Mexx relies on a more subtle, but still trendy color: Bordeaux. Image: FashionUnited / Alicia Reyes Sarmiento
Ok by Harper & Yve color on a commemorative table.
Harper & Yve also has color and a set table.Image: FashionUnited / Alicia Reyes Sarmiento
Bezoekers received a sneak preview from the Pom Amsterdam letter for the new collection with Claes Iversen.
At Pom Amsterdam there was an insight into the new collection with Claes Iversen. Image: FashionUnited / Alicia Reyes Sarmiento
Studio AR matches the back wall with the mannequins.
Studio AR: Mannequins go hand in hand with furnishings Image: FashionUnited / Alicia Reyes Sarmiento
Oilily at the same time you can see the big root on the back wall.
Oilily Image: FashionUnited / Alicia Reyes Sarmiento
Mos Mosh brings an element of voorgaande beurs weer terug - the opvallende koperkleurige ramen.
Mos Mosh presents collection behind copper windows Image: FashionUnited / Alicia Reyes Sarmiento
Nathalie Vleeschouwer shows the lettering "Love" with big. wooden letters Image: FashionUnited / Alicia Reyes Sarmiento
Nathalie Vleeschouwer shows the lettering “Love” with large ones. wooden letters Image: FashionUnited / Alicia Reyes Sarmiento

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