Pink lip makeup is all the rage on social media and fashion shows.

Pink lip makeup is going crazy again. The photo shows model Rosie Huntington-Whiteley at a fashion show in 2010. PDO

On social media, many have gone on the hunt for the perfect 2000s and 2010s lip makeup. It is characterized by a cold pale tone and a hint of bright pink.

Inspiration comes from fashion icons known from the turn of the millennium, such as Kim Kardashian and Paris Hilton. The newly popular Victoria’s secret fashion show also serves as a perfect model for make-up.

Kim Kardashian’s 2000s lip makeup inspired many in their search for the perfect lip product. The picture was taken in 2009. PDO

Paris Hilton photographed in 2006 represents the current lip trend very well. PDO

In April Vogue published an article about the return of “concealer lips”, i.e. lip makeup that blends into the skin tone. This 21st century trend has also been seen in the summer 2026 collections of several fashion houses, such as Chanel and Dior. Makeup artist interviewed by Vogue Rubén Zamora according to this, lip makeup that adapts to the skin tone makes the lips look bigger and wider, which is the desired end result at the moment.

On the other hand, bright pink lip makeups have also been featured in fashion shows.

In the fashion house Chloé’s summer 2026 collection, you could see lips made up in blatant pink. PDO

Fresh but flashy lip makeup goes well with the colorful and playful makeup trends represented by today’s big stars, such as pop singers Zara Larsson and Olga Heikkala.

Try these:

Mac, Macximal silky matte lipstick, shade Lipstick snob. 33.15 e, Cocopanda

Nars, Afterglow lip shine lipgloss, shade Turkish delight. 33.90 e, Kicks.

Anastasia Beverly Hills, Lip gloss, shade Cotton candy. 27.50 e, Lyco.

Kiko Milano, 3D Hydra lip gloss. 13.90 e, Stockmann.

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