Irobot, a manufacturer of robotic vacuum cleaners, has not recovered since Amazon tried to buy it. More than half of the employees have been dismissed and the price of the company’s share has fallen from over a hundred to the bottom.
Roomba has become almost synonymous with robotic vacuum cleaners, even though it is an Irobot brand. The first Roomba came on the market in 2002. In 2015, its market share was staggering 35 percent. Adobe Stock / AOP
E-commerce giant Amazon has long glanced at the IROBOT company known for his Roomba vacuum cleaners and was seeking to buy it. In 2022, the companies agreed that Amazon would buy Irobot for $ 1.7 billion.
However, the European Union authorities, however crushed shops in early 2024, which was a terrible blow to Irobot. Colin Angle, CEO of the company, resigned, and the company also dumped several of its projects that were not related to robotic vacuum cleaners.
About a year after that setback, it seems that the situation in Irobot has not improved much, says Techspot.
The Register In turn, reported that according to Irobot’s own report, the company may not survive the next 12 months. The only straws are Irobot’s new product line and some source of financial support.
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Even the success of the product line is by no means guaranteed. According to the company’s report, the Roomba manufacturer threatens, among other things, the world’s economic situation, competitors and import duties.
The last ones, in particular, may be harmful to the company because the Donald Trump administration has imposed import duties on several countries. Axios At the beginning of March, it estimates that consumer electronics will also increase in the United States.
According to Techspot last year, more than half of their employees were dismissed by Techspot. The first redundancies of 350 people were reported almost as soon as the Amazon purchasing attempt collapsed.
However, the reduction of workers has not been reflected in Irobot’s turnover. On the contrary, a huge notch has appeared. In the last four of 2024, Irobot’s net sales were $ 172 million, or 44 percent less than a year earlier.
In 2024, Iroobot was still defeated, though the figures were not as overwhelming as in 2023. According to The Register, Irobot was a total of $ 146 million in the loss in 2024.
At one time in 2021, Irobot’s shares were sold at $ 133. Now their value is miserable $ 4.06.
The Register asked Amazon if it had considered the new company to buy a Irobot, but Amazon did not respond to the contact.