“We are very excited about this launch. It is a great opportunity to show the quality of Argentine wines, ”he said Richard Bonvin Ceo de Mendoza Vineyards. From the hand of Mendoza Vineyards and the retail giant Bottle King, the wines that pay tribute to the winning team of the Mexico World Cup 86 They will begin to be distributed in New Jersey and, in the middle of the year, they will expand to more than six states, including Florida.
Bonvin explained that Bottle King’s initial order was a thousand boxes of The Malbec final, One of the two wines that make up the 1986 champions collection. This chain, with 15 stores in the North American state, is only the first step of a strategy that seeks to position these Argentine wines in the US market. In addition, Publix, one of the most important supermarket chains in the United States, with a presence in six states and more than 1,200 stores, already included the wines of the champions in their product list.
The arrival of these wines to the United States is not only a commercial milestone, but also an opportunity to promote Argentine wine culture. From Mendoza Vineyards they advanced that various marketing actions will be performed, such as t -shirt signatures, shops to stores and training on Argentine wines. “We want consumers to know the story behind these wines and feel part of something special,” they said.
“We wanted to do something together again,” Oscar Ruggeri confessed at a press conference along with Oscar Garré, Sergio Batista, Ricardo Giusti, Héctor Enrique, Jorge Burruchaga and Carlos Tapia Some years ago. The glorious soccer squad that won the World Cup in the ’86 had announced the market launch of two Mendoza wine labels for national and international sale. The Malbec final and Blend Heroes They were the products selected and made with basting grapes of Breat it by the winemaker Denis Vicino of Mendoza Vineyards.
According to the protagonists, the idea arose together between Oscar Ruggieri and Jorge Del ValleCommercial Manager in Latamo de Mendoza Vineyards, a warehouse that is part of Origin Wines Group. “One day Jorge made me try the wine and I loved it, he proposed to make a wine together and said we do it now, and with all the boys of the national team, ”said Ruggeri, former captain of the Argentine National Team.
For her part, the specialist Denis Vicino had stated: “Ruggeri told us that she wanted to do something with all the team’s boys, because after the World Cup they had never done anything together,” and added: “When we learned we were very excited and we had a first meeting in Buenos Aires with Ricardo Giusti, Jorge Burruchaga, Nery Pumpido and Oscar Ruggeri ”.
The Malbec, the Argentine emblem varietal par excellence, was chosen for the Malbec final. While Blend heroes is made up of an assamblage of grapes composed of 50% Cabernet Franc 40% Cabernet Sauvignon and 10% Petit Verdot with 100% grapes of the farm that originates Origin Group in Agrelo.
On the white label of the final, with the number 86 in Celeste and Blanco, a photo of the National Team is seen in the Azteca Stadium, while Heroes is a black label with a capsule in the colors of the Argentine flag, in which the World Cup and the number 86 stand out in gold.
“This Malbec was born to remember the sweet taste of a victory, that final of the World Cup of Mexico 86. The seventh encounter of a team that had already made history, and which the best was still missing. The selection had already matured enough to be certain that, if things were done well, there was no rival to stop it, ”describes the label of the bottle of the final.
For its part, the Heroes Blend label explains: “This Blend was born to honor an unforgettable team, which reached a dream that few believed possible. A squad that crossed an odyssey, and which game was won the heart of all the Argentines. Conviction, companionship, thirst for glory and an implacable left -handed were the ingredients of the formula that made them invincible.”
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