The Summer Book’s advertising post has four five-star reviews that have been made by the same person.
The summer book movie is starred by international actor Glenn Close. Roxana Reiss
Summer bookThe advertising poster for the movie has a special detail. The poster contains eight reviews of different newspapers, four of which have given the film a full five stars.
Five -star reviews have given Central Finn, Savon Sanomat, Karelian and Western fairway. However, there is no mention that this is a review of the same film critic, published in four different magazines. These magazines are part of the same group of Central Finland.
The Summer Book Movie’s post-poster is SF Studios / Film Chamber
The first reported about the matter General To whom the SF Studios Marketing Manager Julia today’s Comment on the subject. Nowadays says the advertisement does not make the same review as four different reviews. According to Contemporary, the ad is only highlighted by the fact that a five -star review has been published in four different media.
– The contents of your local media are more appealing to Finns than the review of another distant city. We sought a surface for identification for consumers, nowadays explains to Yle.
Today, the presenter does not see this as a misleading, as the stars of the reviews can be found in every media and criticism is public. According to present, this kind of practice is common in the industry.
Nowadays emphasizes that film players do not decide whether to publish the same critic in the name of different media.
– We do not address which publishing decision each media on its own journalistic grounds will choose. At the same time, however, each publication decision is a demonstration of the media’s own appreciation, says Nyness.
Nordisk Films tells Yle that such a practical purpose is to approach consumers with the media that is most familiar and easy to reach.
As soon as the premiere, the summer book became the most watched movie in Finland in Finland. The film attracted a total of 17,859 spectators from Friday to Sunday on Friday to Sunday.