There are few decades that awaken so much fascination and nostalgia. The 80s were years of rebellion and breaking conventions. Times when fashion, from clothes to hairstyles and makeupwere pure play, with extravagant colors and exaggerated shapes. It was also the last decade without the Internet, with the freedom and detachment that that entails. That is why it has been the most celebrated decade in film and TV productions in recent years. One of the unbeatable hits inspired by that time was “Stranger Things”, the Netflix series that portrays a town altered by the disappearance of a child and the discovery of secret experiments and supernatural forces behind the event.
But the success of this story does not end on the screen. The jewelry brand Pandora has just sealed an alliance with Netflix to offer fans around the world wearable and collectible symbols of their passions and loves. In tribute to “Stranger Things”, they launched a full range of jewelry including charms, bracelets, rings and earrings, all designed to reflect iconic moments from the show, with subtle nods to 80s style.
There are 12 pieces that include findings such as charms that glow in the dark (with the legend “run”), a ring with the symbol of the Hellfire Club, the exclusive club created by the protagonists of the series, or a friendship bracelet with the phrase “Friends don’t lie”. Many of these are “charms”, the name of the charms with which it is possible to personalize the brand’s flagship bracelets, designed so that each user can put together their own combination and curation with which to display their personal style.
“It was important to us to go beyond literal interpretations of the show and its characters, and instead explore this nostalgic idea of a world before the Internet, evoking the sensibility of the 80s, with low-budget horror films. , arcades, neon colors and heavy metal”, describe A.
Filippo Ficarelli and Francesco Terzo, creative directors of the brand. The intention was, above all, to connect with the values of community and friendship shared between the series and the company. “They remind us that we too create unbreakable bonds through shared passions,” they elaborate.
Already available in stores, the idea certainly came to fruition: the pieces combine retro science fiction and adventure with the brighter side of nostalgia.
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