The first edition of the Martín Fierro Awards for Streaming Channels 2025 left a notable defeat for the journalist Esteban Trebucqwho arrived as one of the most watched names of the night but failed to prevail in the main journalistic categories. Trebucq, host of the program “Tremendous Morning” —broadcast on the streaming platform Bondi— had been nominated in the shortlist for “Best Journalistic Voice” and “Best News Program”, recognition that celebrates the informative work and editorial presence of communicators in the digital ecosystem.
Unfortunately, for the journalist from La Nación+, the night got spicy when Julia Mengolinirecognized for its cycle “Segurola and Havana”won the award for “Best Information Program” and took advantage of his acceptance speech to express his views on the administration of Javier Milei. “I no longer consider this to be a Government. It seems to me that they are Trump’s vassals, so, in any case, I’m going to have to bitch at the United States Government. Fuck you, Donald, because we no longer have a government here,” the host launched to the applause of her colleagues and Trebucq’s resigned face.
To make matters worse, in the same ceremony, the driver again complained about the list that distinguished journalistic work. The category in which Trebucq competed was also made up of figures such as Iván Schargrodsky (Cenithal), Luciana Geuna (OLGA), Halfon Flower (Jelly), Carolina Amoroso (Infobae) and Gonzalo Aziz (La Casa Streaming). In that selection, the prize finally went to Schargrodskywho won with a speech that highlighted the role of reflective journalism and explained his vision of the profession in digital times.
The ceremony, which took place this Sunday at the Buenos Aires Convention Center, was the first of its kind organized by APTRA to reward exclusively streaming content, a sector in full expansion within Argentine audiovisual production. The gala was marked by strong speeches, political chicanery and a symbolic battle to show which spaces represent the new emerging digital journalism.
For Trebucq, this defeat becomes relevant because Tremendous Morning It was consolidated during 2025 as one of the current affairs programs with the greatest presence on digital platforms, addressing political and social issues with a frontal style. The cycle, which is also broadcast in fragmented forms on social networks, competed with established formats of large signals such as Olga and Gelatindemonstrating the fierce competition between journalistic profiles in the field of streaming.
The night also witnessed how other protagonists of the digital ecosystem took home unexpected statuettes. He Martín Fierro de Oro It was for the science project Seabeddriven by CONICETwhich surpassed in impact high-profile productions in the field of online entertainment. This top award symbolized a shift towards content that combines dissemination and public access on digital platforms, leaving more traditional information projects in the background.
Beyond the awards, Trebucq’s attitude at the ceremony was followed closely by the audience and social networks. The cameras did not forgive and showed it right at the moment after losing the shortlist and his resignation when listening to the critical speeches of other winners. Of course, faced with such a reaction, the meme came out on its own.
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