Land shopping ideas of December 2022 I can only color themselves in gold and red: so many gift offers and the collections dedicated to the festive period. To celebrate in the boutique, online and not just under the Christmas tree. The first news to focus on? The re-edition of the most iconic watch of the maison Chanel “Première”, but also a collection of fashion and accessories resulting from the creativity of not one but a group of designers.
The clock returns Chanel premiere
«Much more than a watch, the “Première” is a lesson in style». So Arnaud Chastaingt, director Chanel Watchmaking Creation Studio, defines the most iconic timepiece of the French fashion house. Born in 1987, today it is re-proposed in its original version, thus also bringing back its spirit: to be a model designed exclusively for the female public, not just, as happened in the past, the reduced version of a men’s proposal.
Première Watch by Chanel
A gift for women, therefore, and a double homage for the fashion house: the octagonal shape of the dial with rounded glass refers to the cap of the “N°5” perfume, while the bracelet with chain and woven leather recalls the shoulder strap of the famous quilted bag. The result is a gift forever.
Slow fashion
A collective of creatives. It is the idea behind the brand AT.KOLLEKTIVE launched by ECCO Leather. Five talented designers (Natacha Ramsay-Lévi, Isaac Reina, Kostas Murkudis, Bianca Saunders and Bernard Dubois) have each given life to a mini collection of nine pieces including bags, footwear, clothing, design and small leather goods. «It is a project made by real forces of nature! And we are all at the same level. There is something humble about this, because fashion is so obsessed with number one: creative director, master chef…» he explains Natacha Ramsay-Levia past in fashion houses such as Chloé, Louis Vuitton and Balenciaga.
Natacha Ramsay-Lévi’s collection for AT.KOLLEKTIVE.
It is a new approach, balancing innovation and longevity. “I felt I could do what I love very selectively and weighted. When you work on creating few pieces you can dedicate yourself your attention adequately, everything you choose becomes a commitment.
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