The 2026 Winter Olympics in Milan and Cortina d’Ampezzo are just around the corner: the opening ceremony will take place on Friday. Once again, numerous well-known fashion companies have designed the official team clothing for the participating countries. These collections have always been of great strategic importance for the brands: after all, they combine national identity, tradition and performance.
Team Canada at Lululemon
Team Canada once again named Lululemon as its official apparel partner. This is the third time the activewear brand from Vancouver has equipped the team. This year the focus is on outerwear as well as knitwear, hoodies and base layers. The quilted jackets feature subtle topographical maps and two-tone maple leaves. A wintry color palette of greens and blues references the Canadian landscape.
Ralph Lauren and Team USA
The traditional American label Ralph Lauren has been the official outfitter of Team USA since 2008. For each issue, it presents a recognizable interpretation of national identity and craftsmanship. For the 2026 opening and closing ceremonies, the collection includes Fair Isle caps and mittens. Cable-knit suits were designed as loungewear for the Olympic village, online fashion platform Hypebeast reported.
Nike ACG dresses Team USA
According to a report from Hypebeast, the Nike ACG brand will contribute part of Team USA’s apparel alongside Ralph Lauren. While Ralph Lauren focuses on tradition and classic design, Nike ACG focuses on innovation and sports technology. The centerpiece of the collection is the “Therma-Fit Air Milano” jacket. It is complemented by the “Therma-Fit ADV Reversible Skirt” and the “ACG Ultrafly” trail shoe. This shoe features ZoomX foam, a Carbon FlyPlate and a Vibram Litebase sole. Historical eagle motifs appear throughout the collection. They are intended to strengthen Team USA’s visual identity for the games in Milan, according to Hypebeast.
Skims for Team USA
Kim Kardashian’s shapewear and lifestyle brand Skims debuts its fourth capsule collection for Team USA. It is published in the run-up to the Olympic and Paralympic Winter Games. The collection includes loungewear, sleepwear, menswear and accessories. Classic silhouettes are reinterpreted with premium materials and an American color palette. For the associated campaign, Olympic champion Madison Chock, cross-country skier Dani Aravich and skier Kaysha Love were photographed by Hugh Wilson. The limited collection is available in sizes XXS to 4X. It has been available since January 8th in the brand’s webshop and in selected flagship stores in New York and Los Angeles.
Adidas and Team Great Britain
Adidas is the supplier for Team Great Britain. The team chose a clean Union Jack theme with a striking pink accent. A geometric mix of the British flag and Team GB and Paralympics GB logos adorn the snowsuits and jackets. A bright pink hat adds a playful touch to the red, white and blue collection.
Team Island at 66°North
Icelandic outerwear label 66°North is taking a patriotic approach this year. It clothes the country’s top athletes for the Olympic and Paralympic Winter Games. The collaboration coincides with the brand’s 100th anniversary and showcases its legacy on the world stage. The all-white look references the glaciers of Iceland. A subtle reference to the national flag is integrated into the zipper with a gradient from red to blue.
Moncler for Team Brazil
Moncler will take on a new role during the upcoming Winter Olympics. The company will become an official sponsor of the Brazilian Olympic Committee and a technical sponsor of the Brazilian Snow Sports Federation, Cult reports. The partnership is in line with the brand’s DNA, which is historically rooted in winter sports. She is supported by brand ambassador and top skier Lucas Pinheiro Braathen.
This isn’t Moncler’s first Olympic collaboration. As early as 1968, the label designed the clothing for the French ski team at the Winter Games in Grenoble. For 2026, Moncler will provide the outfits for the opening and closing ceremonies as well as the technical equipment for the Brazilian alpine ski team.
EA7 Emporio Armani and Team Italy
EA7 Emporio Armani is a partner of the Milan-Cortina 2026 Foundation. The brand is the official outfitter of the Italian team and the eyewear partner of the event. In this role, Armani provides a complete wardrobe for the Olympic and Paralympic athletes. These include ski suits, technical ski jackets and pants, a bomber jacket, tracksuits, polo shirts, T-shirts and accessories such as gloves and bags.
The collection is in a milky white tone. It features “Italia” embroidery and subtle details in the Italian national colors. This can be seen in images presented by Emporio Armani during the “Beyond Every Limit” event.
Alexia Fairchild designs for Team Belgium
Team Belgium presented its Winter 2026 collection during the “Styled to the Winter Games” fashion show. The collection was designed by Alexia Fairchild and produced in collaboration with partner Peak. Pixel-like patterns refer to snow and ice structures. A down jacket, a sports bra, a 3-in-1 jacket, a softshell jacket and a hoodie are available via the Belgian team’s official webshop, according to an official statement.
Team Germany collaborates with Adidas
Around three months before the games, Adidas, the German Olympic Sports Confederation (DOSB) and the German Disabled Sports Association (DBS) presented the new collection for Team D. The approximately 70-piece line combines technical functional clothing with a clear design identity. It was developed in collaboration with Olympic and Paralympic athletes.
The collection is based on the Adidas Terrex line and uses body mapping technology and innovative materials. The design combines national symbolism with modern silhouettes and inclusive sizes. Modifications were made specifically for the Paralympic athletes. DOSB President Thomas Weikert explained on the official website: “The new collection is more than sportswear; it strengthens the feeling of togetherness in Team D.”
Team Spain in the sports brand Joma
The Spanish sports brand Joma, together with the Spanish Olympic Committee (COE), has presented the official equipment for Milan-Cortina 2026. The collection combines technical functional clothing with a strong national identity. It is designed for extreme cold and snow. The “Parade Line” includes a winter anorak and pants with a waterproof membrane and an ergonomic fit. The “Podium Line” consists of thermal tracksuits in the national colors. The “Olympic Village Line” focuses on comfort with cotton items and lightweight quilted jackets. According to Joma, the collection is not just about functionality, but also about pride and unity within the Spanish team. The athletes “not only wear the colors, but also stand for them”.
Team France in Le Coq Sportif
Le Coq Sportif has introduced three lines for the French delegation: the “Village” line, the retro-inspired “Interview” line and the more elegant “Ceremony” line. The brand will clothe almost 200 athletes, 300 technicians and 350 officials. The design features a cooler color palette and a graphic motif. It is inspired by topographical mountain maps and creates a visual connection between each piece. According to the French Olympic Committee, the colors and textures reference the mountain landscape and winter context of the Games.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
