Fast fashion at entry-level prices, that’s the promise of the newly founded German-Italian women’s fashion brand Like a Bee. In order to achieve this, the brand dispenses with a crucial cost factor, namely the brand itself.
The label was conceived in a joint venture between Frankfurt-based Creatore Consulting and an Italian producer. Creatore Consulting has taken over the establishment of the necessary structures and will remain permanently responsible for the design, the rest will be taken over by the producer in Italy and the sales agency AS Agency in Düsseldorf, which was newly founded by Anika Znajewski and Stephan Wahle.
Receipt of the corner price ranges
The founding message is as simple as it is convincing: Despite all the inflation, Like a Bee wants to keep the price points and reoccupy them with fashion so as not to lose this important turnover in retail. The label offers retail prices from 29 euros for t-shirts to 129 euros for jackets. Blouses retail for between 59 and 79 euros and dresses for between 79 and 119 euros. Both product groups are at the heart of the collection. The range of sizes goes from XS to XL.
A total of eight collections are to be created per year, with delivery times of just two to three months. The first collection is currently being sold in stores with delivery in May. Like a Bee wants to offer retailers an opportunity to close gaps in the range at short notice, and with a good price-performance ratio.
It is 100 percent made in Italy. In the initial phase, sales will focus on Germany, “but there is already a lot of interest in other countries such as Austria, Australia and Switzerland,” the company replies to FashionUnited’s request.
The label stands for a partnership in the entire value chain with fair working conditions. In addition, the brand is committed to protecting bees, so part of the proceeds will go to bee protection.