The new channel began its broadcast and announced its presenter.
The CIA wake -up (second left) leads to popfm. Essi Unkuri, Lassi Hurskainen and Matti Roth are hosted by the channel. Timo Pyykonen
A new commercial radio channel popfm started today in Finland. The new channel has a huge listener potential as it received a license and a coverage area free from Yle Speech that covers almost the whole country.
The coverage area reaches 98 % of Finnish, meaning its coverage is almost the same as in Finland’s most popular commercial channel Radio Nova.
– We have yet to invest separately in the sound quality and Digita’s coverage to the extreme. It is assured to me that this is now a radio channel whose listening does not stop even when driving in tunnels, POPFM’s Operations Director Cia -awake tells you.
Behind Popfm is the Swedish Mad Men Media. The company has a long radio background in its home country, but this channel also opens the Finnish market for the company. At least the goals are hard.
– Our plan is to build one of the country’s leading national channels in POPFM, says CEO of Mad Men Media Oy Mattias Gustavsson.
The host trio has never worked on national radio before. Timo Pyykonen
As a channel presenter, they start Matti Roth, Lassi Hurskainen and Essi Unkuri. Roth has become familiar especially from Blocess-channel video rides, and the Hurskainen, known as a football goal goalkeeper, also has a strong experience in presentation and video production. Essi Unkuri was crowned Miss Finland in 2021, but since then she has been trained as a radio presenter and worked in Radio Vaasa.
Heritty says that the channel wants to focus on bringing the listeners a good time, and playing music from the 90s to the present day.
– Towards the end of the year, its own news broadcasts will also start on the channel, Heritty promises.