Heirs of a business tradition and with well-oiled ties with political power, The brothers Juan and Patricio Neuss are positioned as central figures among the winners of the millennial economy. From childhood friends Santiago Caputo to key players in the energy sector, their rise reflects something deeper: the reordering of who wins and who loses in the new political cycle.
That’s why the cover title of NEWS from this week: Winners of the NEW POWER. An edition in which we break down how the fourth generation Neuss consolidated their position. They went from having an electricity distributor in Río Negro to controlling the main electricity transporter in the country and were left with oil areas in Chubut and Santa Cruz. The dream of buying Edesur. The business of the rest of the clan. And the tortuous day when the father killed his wife and committed suicide.
Also on this cover we address the controversial transformation of Martín Fierro in a disputed business, crossed by internal affairs, suspicions and loss of credibility.
And two other traditional themes: the growth of the “dog dancing” phenomenonneither more nor less than dance training coordinated with the dog itself. AND sexy intellectual fashion that dominates the universe of brands and celebrities.
