The Christmas season is very near and we at FashionUnited are getting in the mood for the holidays with a compilation of this year’s most Christmassy shop window displays in famous department stores from all over the world, from London to New York to Paris, Munich and Düsseldorf.
Selfridges, London
With this year’s festive shop windows, Selfridges promises to make Christmas dreams come true. These are big, sparkling and cheerful to highlight a “theatrical, nostalgic and dreamy approach” this Christmas.
Each window shows dreamlike, glittering party scenes that can be secretly observed through hidden openings like unexpected magical moments. They also combine the iconography of the golden age of Hollywood, film musicals and theater to create a happy and effective festival.
Several windows show unique pieces from the catwalks and specially commissioned creations by designers such as Simone Rocha and 16Arlington, while three windows on Orchard Street show a new work by London set designer Pauline Piipponen, the structure, color and tactile Elements combined to interpret the “dreamy Christmas” theme with a twinkling tree, a candlelit choir and an enchanted forest.
“We are ready to give our customers magical moments, no matter how they want to celebrate this year, with our Christmas party of dreams. Selfridges fired the imagination to make Christmas shopping and gift hunting fun, fun and a little surreal this year, ”said Selfridges Managing Director Andrew Keith in a statement.
“We know our customers have dreamed of being together and we look forward to inviting friends and families to Selfridges for even more extraordinary experiences this festive season,” added Keith.
Harvey Nichols, London
Harvey Nichols is announcing “Let there be light” this Christmas with a colorful display of bright colors and bright lights designed to bring joy and happiness to the streets of Knightsbridge, London.
The festive shop windows were equipped with modern, colorful glass panes, which reflect a wonderful pattern of Christmas shades inside and outside the window when the light falls.
Each window is decorated in different colors to evoke the appropriate emotions: yellow conveys a feeling of energy and excitement, while orange attracts attention with a happy and uplifting effect, and blue conveys feelings of calm and serenity.
In addition to the bright colors, there is also an attractive range of luxury gift items from the fields of fashion, beauty, food and wine in every shop window.
“In the style of the Christmas season, our 2021 storefront was designed to bring the holiday spirit to life by using uplifting colors that evoke emotion, joy and happiness,” said Janet Wardley, Harvey Nichols head of visuals.
“We wanted to create something that would bring a smile to customers’ faces, and what better way to do that than with bright, moody color swatches that can be seen both inside and outside our stores,” added Wardley.
Fortnum and Mason, London
This year’s Fortnum and Mason windows in the Piccadilly branch celebrate the extraordinary food and drink the retailer is known for with a fun and humorous theatrical staging that embraces the theme of “Animal Dreams”.
The animal fantasies of a perfect Fortnum’s Christmas party are brought to life in the nine windows. There are robins dancing, kissing, and sliding down festive puddings, magpies admiring each other in glittering jewels, hedgehogs cruising down delicious meringue hills, and a wise owl enjoying a cup ride across a river with tea.
Harrods, London
Harrods department store in Knightsbridge has created a window display wonderland for the Christmas season with a long, opulent dining table that spans nine windows along Brompton Road.
The festive table decorations show culinary inspirations such as lobster, roast lamb and Christmas pudding as well as displays from fashion, jewelry and household goods brands such as Carolina Herrera, Miu Miu, Bvlgari and Tiffany and Co.
Visitors can also scan QR codes on selected windows and watch the display come to life, and use artificial reality experiences as well as festive filters and animations.
Chanel has also taken over the entrance at Hans Crescent to celebrate the 100th anniversary of Chanel No.5 with a larger than life, moon-inspired installation. Visitors can also take part in the “Finding No.5” treasure hunt.
Galeries Lafayette Paris Haussmann, Paris
For this year’s festival, Galeries Lafayette has chosen a nostalgic theme called “1, 2, 3 Christmas” with cult toys, dolls, teddy bears and even a robot dog in a Santa Claus village lit by the northern lights.
Each of the shop windows shows a different scene from the surreal vintage universe, from the awakening of the toys to Santa’s sleigh and the toy festival to the Christmas choir with Santa Claus as an astronaut. There are also several fashion collaborations, including windows dedicated to Bottega Veneta and Chloe.
Macy’s Herald Square, New York
Macy’s in New York has introduced a shy but adorable blue reindeer named Tiptoe as the main character in its Herald Square storefront this Christmas season. The storefront tells the story of how Tiptoe discovers she has what it takes to join Santa’s sleigh team and how she helps a little girl understand what it really means to believe in something.
Lodenfrey, Munich
The traditional Munich store Lodenfrey at Munich Cathedral has spared no expense or effort to provide customers with a festive atmosphere. In the branch there are festively decorated sales rooms that include a Christmas tree as well as products suitable for the festival such as candles, winter clothes and other Christmas accessories.
This article originally appeared on FashionUnited.uk. Translated and edited by Simone Preuss.