It is the story of the cyclist who pedals hard, but runs out of breath halfway. The performance meter may show impressive speed, but without fuel, the ride stops. In corporate finance, Profit is speed, but cash flow is fuel.
Many companies go bankrupt while being profitable on paper. This happens because they do not manage their working capital, their accounts receivable are eternal and their inventories become dead capital. Business intelligence must not only optimize profitability, but also project and monitor every peso that comes and goes of the company. It’s the only way to prevent a “profit” will bankrupt you.
The debate I propose is: Are we educating entrepreneurs to prioritize profit over liquidity? And how dangerous is it to make expansion decisions based on profitability alone, without a comprehensive cash flow x-ray?
The life of your company does not depend on how much you earn, but on how you manage it.
Do not hesitate to contact us, our team is ready to advise you:
BRAINTECH CONSULTING
Juan Pablo Rossi – CEO
+54 380 4364575
www.linkedin.com/in/juanpablorossiia
by CONTENTNOTICAS
Image gallery
