The last step of Real Madrid’s Mbappé and Vinícius in Gran Canaria – August 29, 2025 – left an audience record in Spain of 901,000 viewers. In the stands of the venue Seven Palms31,192 spectators gathered. The dance of Hugo Fernández, captain of the Merengue U-13 team, as well as the antics of UD Las Palmas’ ’10’ Dani Gordillo, destroy all records. The LaLiga FC Futures tournament, which ends this afternoon in Gran Canaria, left a return of 32,489,576 million in 2024.
The total audience figure, both on the international TV signal and on social networks, was 13.3 billion (13,302,490,049). It is the sporting event with the greatest impact in the history of the Archipelago. Nobody generates as much as the miniature art football nativity scene, which is organized by the José Ramón de la Morena Foundation and the LaLiga umbrella. The idea is that it will be established in Las Palmas de Gran Canaria as a fixed headquarters until 2030 – the date of the soccer World Cup and it comes with a futuristic stadium.
The Cabildo invests 500,000 euros in this promotional platform which has a national TV signal thanks to GOL TV, DAZN LALIGA, Movistar LALIGA TV, Vamos, LALIGA TV BAR, LALIGA HYPERMOTION, LALIGA+, LALIGA Inside and the international channel of the ball association. In addition, the official LALIGA accounts on YouTube, Facebook,
The calculations used for Instagram are 1.9 billion followers. Regarding ‘X’: 605,069,648 users to follow in detail the tricks of the Pedris, Vieras and Jesés of the future. Three days of broadcast with reach to 1.1 billion global users on Tik Tok. For this 29th edition, the search for the new Yamal is a guarantee of expectation. With four thousand fans in the stands of Gran Canaria, today it is expected to exceed five thousand. It is the largest entry in the history of the tournament. With the presence of foreign fans, Siete Palmas is a miniature Tower of Babel. Ball shaped like a globe. Juventus Turin, PSG, Borrusia Dortmund, Benfica, Sporting Club de Portugal, Inter Milan and Benfica paraded down this catwalk of dreams and tears.
On Facebook, it reaches 2.3 billion users compared to the 80,747,934 million users on You Tube. The TV signal flies from Gran Canaria to the United States, as well as to Brazil, Argentina, China and Japan. There are eighty channels and the madness of social networks.
WRC and basketball
The only sporting event that competes with the economic impact of LaLiga FC Futures is the Canary Islands Rally of the World Rally Car (Worldwide). The motor event, which took place last spring, had 38 million in return. Regarding the follow-up, it does not reach the dimension of the tournament of the ball geniuses. The Island hosted the Mundobasket (2014) and had eight million in impact. The tournament, whose final was held in Madrid and crowned by the United States, was watched by 300 million viewers from 179 countries to achieve a global brand value of 219 million.
The Copa del Rey basketball in Gran Canaria left 20 kilos and hosting the 2030 World Cup breaks the bank with one billion in image and promotion rights. The four-time Tour de France champion Tadej Pogacar acted as ambassador of Gran Canaria for 165,000 euros. The Tourism Councilor of the Cabildo Carlos Álamo revealed at the presentation of the LaLiga tournament that he was in danger of flying from Gran Canaria. After continuity in Maspalomas failed, the option of taking place in cities such as Seville or Malaga was raised. “We couldn’t miss this opportunity and the idea is that it lasts,” they warn from the lobbying entity. A record marriage. Talent and millions of users. Gran Canaria as the Mecca of promotion.