Fiat not present in Italy who sell a lot abroad, especially in Brazil, Argentina and Türkiye
In Italy They will not come, even if there is no lack of appreciation abroad. We are talking about the Fiat produced and also intended for foreign markets, largely South American. In some cases they are unpublished or equivalent models to those present in Italy, but with different names or acronyms. This is the case of Fiat MobiBrazilian alter ego of the Fiat Panda which consolidates its position in the top ten of the green-gold market, with 33,230 units sold in 2025 and a growth of 3.8%. Also in Brazil, at the beginning of the year, he renounced the historic engine Fiat Fire In favor of the more thrifty 1.0 Firefly, now able to deliver 75 HP and 105 Nm of torque. In 2026 there is a generous update to allow the Mobi to remain in the top-ten of the most sold segment in Brazil, where the price starts from about 76,990 reais equivalent to approx 12,300 euros.
Fiat Brazil
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The numbers of the period January-June 2025 do not reward Fiat in Italy, given 82,466 enrolled cars equivalent to a fall of 14% compared to the same period of 2024. Things are much better in Brazilwith 241,428 units registered in the first half of 2025 ( +9% from 2024 and even +17% compared to 2023) which incorporate Brazil as the first world market for Fiat, which also collects the primacy between the brand best selling. A non -random success, son of the offer accessible and suitable for the needs of South American customers: Mobi, Argo, Pulse, Fastback, Cronos, Toro, Strada, in many cases to be added to their respective Abarth versions. The Fiat Strada Pick-up is the best-selling car in Brazil in the first part of 2025 as in the last four years, with a market share of 5.5% consolidated over time. The feedback for Argos are discreet, absolute fourth among the best-selling cars in the country of Ayrton Senna, with 44,467 registrations in 2025. The price of the pick-up starts from 111.990 Reais (just over 17,000 euros), while the compact, close to the generational jump (on the basis Fiat Grande Panda), starts from about 45,000 reais (just under 7,000 euros).
Argentina and Türkiye
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If Brazil and Italy represent the first and second market respectively for Fiat globally, Argentina and Türkiye followed closely to third and fourth place. The South American country is growing, with 42,332 units sold (+92%) which project sales for the Italian brand for 2025. The best -selling model is the Fiat Cronosexpected in Argentine dealerships completely renewed after the generational transition just announced. The petrol engine will be confirmed for the Argentine market 1.3 Firefly from 99 HP and 127 Nm, combined with a 5 -speed or automatic CVT manual gearbox. In Brazil it will continue to be proposed also with 1.0 aspirated engine. The Turkish market, on the other hand, seems to suffer the same worries as the European and Italian one given the contraction of 35% of the volumes in the first six months of 2025, equal to 33,067 specimens sold. The best -selling Fiat is the Aegeathe cardinal model, twin of the type, which allowed the Italian manufacturer to be market leader for six consecutive years, with a record share for the Turkish country of 11.2%. In 2024 Fiat Aegea He dominated his market band with over 84,000 thousand new plates, for a total that exceeds 650 thousand units sold since 2016.
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