Recommendations of the Editorial team
Since 1947, Ferrari has stood for a combination of engineering, design and, albeit with strong fluctuations until Schumi, competitive success. Either way, the Maranello company founded by Enzo Ferrari developed into one of the most famous (car) brands in the world over seven decades. Red? Ferrari! Ferrari also contradicts the common stereotype that Italian engineering is not very thorough and is inferior to that of the UK and Germany.
The illustrated book “Faszination Ferrari” by Pino Allievi aims to document this development from a historical perspective. It is based on materials from the Ferrari archives and international private collections. Photos and documents show, close to hagiography, but also beautiful to look at, the company’s history – from the early racing cars of the post-war period to the modern models of today. Of course with “Cavallino Rampante”, the logo that shows a dancing black horse.
Motorsport journalist Pino Allievi was friends with Enzo Ferrari and was given access to Ferrari’s diaries, which provide insight into the founder’s mindset. They reveal how important the mogul was to not only functional technology but also the aesthetics of his cars, including the “Prancing Horse”. Ferrari was considered ruthless; he ruled in an era in which more than 50 test pilots and racing drivers died under his aegis; plus the accident at the Mille Miglia in 1957 with eleven spectators killed. This didn’t harm the fascination for Ferrari in the long term.
In fact, Enzo Ferrari shaped the Italian industrial aesthetic, in a tradition marked by designers such as Pininfarina, architects of “Made in Italy”, and industrial modernism. Today, Ferrari embodies a kind of cultural form of excellence. The vehicles are status symbols. And design objects that interest collectors, museums and designers alike.
BAGS
- Ferrari
- Hardcover, 28 x 37.4 cm, 5.08 kg, 688 pages
- bags.com
- EUR 125