THEChristmas 2024 is upon us and beauty is the protagonist of the magic of the period. The trees and decorations are designed by the most important fashion houses, including Dior, VeraLab and Sephora. But they are not the only news on the beauty agenda for December 2024.
The December 2024 beauty agenda
Dior Beauty lights up Milan with the tree in the Galleria and Rinascente
Dior and Rinascente come together for the magic of the holidays. From 3 December to 13 January 2025 the spaces of Rinascente Milano will be transformed into one glittering night of celebration at the Palace of Versailles. The entire facade is animated by plays of light that recreate the iconic elements of the maison; the shop windows host golden motifs with the most famous perfumed creations at the centre, including J’Adore, Miss Dior and the creations of La Collection Privée.
On floor -1 a pop-up awaits you pfind all the olfactory creations of the maison, as well as make up and a series of exclusive proposals between skincare and fragrances. Furthermore, the gifts can be embellished and personalized by a calligrapher, which will make your package even more unique.
The shop windows of La Rinascente Milano designed by Dior
Not just Rinascente. Dior also designed the famous Christmas tree that decorates the Galleria Vittorio Emanuele IIthe Milanese living room par excellence. Inspired by the sumptuousness of Versailles, the fir tree is more than 14 meters high and decorated with 1900 elements. Thus, raising your eyes towards the Dome, infinite lights will illuminate the Octagon until January 6th.
With these two projects, Dior wanted to leave something tangible to the city. In fact, it will contribute to redevelopment of the fountain in Piazza Fontana, whose restoration work will begin in spring 2025. Finally, the Parisian maison it will also illuminate other areas of Milan with its treessuch as Piazza Leonardo Da Vinci, Piazza Berlnguer, Piazza Anita Garibaldi and others with trees which, once the holidays are over, will be replanted around the city.
The Dior tree lights up the Galleria Vittorio Emanuele II in Milan
Sephora signs the light installations in the heart of Milan
Instead, Sephora will illuminate Corso Vittorio Emanuele and Piazza San Babila. Until January 6ththe long Milanese shopping street will be festively decorated with 400 meters of 1000 spheres and “Sephora Sky” themed lights while a 13 meter tree will shine in the square from 6 December. Furthermore, from 7 to 24 December, from 4pm to 8pm, you will be able to interact with the tree itself for the opportunity to win Sephora-designed decorations and participate in the draw for special gift boxes. And, until December 26th you can personalize your gift within a specially created pop up.
The magic of Christmas at Sephora will not only involve the center. Themed trees will light up other streets such as Via Rovereto corner Via Giacosa, Piazza Tina Modotti and Via Santa Rita da Cascia.
Sephora lights up the streets of central Milan
VeraLab lights up the Rinascente in Rome
The now very recognizable VeraLab pink lights up La Rinascente Roma Piazza Fiume, in the heart of the city from 3 December to 3 January. The protagonists of the showcases will be the brand’s best-selling products while on the ground floor there will be a corner of the flagship store where you can take advantage of free skincare and make-up consultations. DSpecial Christmas boxes are also available which, for the occasion, will be sold together with the brand’s tote bau.
VeraLab and its recognizable pink illuminate La Rinascente in Rome
Yves Saint Laurent Beauty and the Abuse is not Love project
Not just Christmas trees. Since 2020 Yves Saint Laurent Beauty has supported the project Abuse is not Lovea program against gender violence which has so far involved over a million people thanks to collaboration with NGOs present on all continents.
Last November 29th, during a live streaming event followed all over the world, the Parisian fashion house once again committed itself to the action of Globally promote healthy relationships education in schools and communities worldwide. At the center, the goal of giving new tools so that warning signs and abuse can be recognised so we can distinguish and build healthy relationships.
«YSL Beauty has always fought for the autonomy and independence of women. It’s part of our DNA. That’s why when we launched Abuse Is Not Love, our mission was clear from the start: raise awareness, educate about the signs of abuse, and give those in need access to the necessary resources. We hope that our call to action reaches everyone, because together we can contribute to the change we need, not only for ourselves, but also for future generations. Join our fight to help us end intimate partner violence,” she said Stephan Bezy, International General Manager at YSL Beauty.
Collistar Milano signs the make up of the Teatro alla Scala
For the third consecutive year, the Collistar Milano brand is the official partner and supplier of make-up and skincare of the Teatro alla Scala for the 2024-25 artistic season. Two realities strongly linked to the city of Milan come together in the name of wanting to create beauty.
«I am thrilled to renew our link with Teatro alla Scala for the third consecutive year, a true homage to the beauty that arises from the encounter between creativity, talent and passion. It will be a season full of innovations to promote art in its highest forms, and we will also support some projects linked to the Accademia Teatro alla Scala, to be alongside the new generations of artists who are taking their first steps in the world of theatre” stated Francesca Bellone, Global Brand Director Bolton Beauty.
It echoes Francesca Agus, Marketing and Fundraising Manager of the Teatro alla Scala «We are happy that the collaboration between Collistar and the Teatro alla Scala will continue in the 2024/2025 Season. The value and research of Collistar’s Make-up and Skincare lines, in addition to being a ‘living tool’ for Scala artists, represent a model of excellence in the valorisation of two Milanese brands with a recognized international vision.” The partnership is renewed with the premiere evening, December 7th on the occasion of Sant’Ambrogio.
Naïma and the concept At Christmas give a dream
The second brand in the perfumery sector with 300 points of sale in Italy is preparing for the holidays: on the occasion of Christmas, Naïma launches the concept At Christmas give a dreaman initiative that also involves partner brands and which provides the opportunity to participate in an exclusive competition to win the iconic Fiat Topolino.
«Naïma’s goal is to continue bring perfumery back to the center of consumer desires. With this campaign we want to tell exactly this: our closeness to consumers and the constant commitment to offering a personalized service to all our customers” he declared Daniele Siciliano, general director of Naïma. The strengths? Tailored consultancy, long-experienced beauty experts, a selection of the most loved beauty brands of all time.
He adds Arianna Conte, Marketing Manager of the brand: «The goal is always to offer full experiential immersion to all consumers. The personalized and tailor-made service for customers, thanks to the professionalism of trained and expert staff, is the trademark that distinguishes us, not just at Christmas.”
Lebubè, from blog to hybrid cosmetics brand
The Lebubè blog was born in 2023a space for sharing beauty stories, and not only that: it also addresses social issues, such as the impact of mental health on skin health or gender prejudices. From this reality, the blog has evolved into a hybrid skincare and makeup cosmetic brand. Behind this reality are the two sisters from Crema, Mirta and Vittoria Cerioli, who wanted to create something beautiful and good with Lebubè.
The main purpose is in fact to ensure that everyone can feel like themselves using products with 2 in 1 formulations that combine the benefits of make up with those of skincare treatments. The formulations are 80% natural, obtained recovering waste from the food industry, such as rice and red algaewhile the skin products are designed to be suitable for all skin types and completely made in Italy. Don’t forget the pack, made of vegetable plastic obtained from corn processing.
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