White Papers > Marketing > The complete guide to developing an emailing strategy
45 pages to, step by step, set up a strategy that rocks in terms of email
By sendinblue
The French language
Whether you want your emailing strategy or simply audit the one already in place, this free and complete guide from sendinblue will allow you to scan all the constituent elements of a good emailing strategy.
On the program of this emailing guide:
- The importance of an emailing strategy
– The advantages of emailing
– How to integrate emailing into your communications
– Main use cases of emailing - Set up an emailing strategy
– Set goals
– Define your personas and your audiences
– Develop mailing list
– Identify the buyer’s journey
– Choose a tool that matches your criteria - Best practices for executing your strategy well
– Segment your audience
– Keep your brand image in mind
– Optimize your campaigns
– Write the right content in your emails
– Leverage your transactional emails and automation