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Someone who has just bought an expensive electronic product can be very upset, if the same product is soon on sale, or a new and better model for the same price comes on the market right after the purchase. It is possible to avoid the worst disappointment with a little preparation. Early fall is a risky time to make equipment purchases, as several manufacturers present new phones, computers, smart watches and other electronics specifically in the fall. If the consumer has not done background work or is aware of the manufacturer’s release cycle, he may, for example, end up buying a device at full price that is the latest model at the time of purchase, but not anymore the following week.

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