HUGO BOSS announces the start of the BOSS OPEN. As part of the company’s commitment as the official title partner of the Weissenhof tennis tournament, the Stuttgart event will now be called “BOSS OPEN”. In addition, BOSS brand ambassador Matteo Berrettini will be there again this year.
“BOSS can look back on a long tradition in sports sponsorship and I am delighted that we can celebrate our comeback on the tennis court here at the legendary Weissenhof tournament in Stuttgart. The BOSS OPEN will be a major date on the tennis calendar, with great players who have the right attitude and energy to succeed. We wish all athletes good luck and look forward to an exciting tournament,” says Daniel Grieder, CEO of HUGO BOSS.
“We are very pleased that we were able to win such a globally respected and successful company as title sponsor for the Stuttgart tournament. The timing couldn’t be better with BOSS’ recent rebranding and realignment. That’s why we’re proud to be able to perfectly stage the visibility of the brand around the lawn tournament at Stuttgart’s Weissenhof,” explains tournament director Edwin Weindorfer.
Brand ambassador Matteo Berrettini returns to the Stuttgart turf for the first time since his victory in 2019. He is one of the current faces of the global BOSS campaign and his mindset represents the brand authentically by inspiring others with his willpower. Berrettini has co-designed an exclusive capsule collection as part of the long-term partnership. This includes performance-oriented designs for the tennis court and off-court essentials for sporty looks in your free time.
As part of the sponsorship of the prestigious sporting event, the line judges, ball children and other employees are dressed in selected BOSS outfits during the tournament. All around the venue, where the tournament has been held for more than a hundred years, the BOSS logo will be impressively visible to the spectators on site and the spectators on the screen.
The sponsorship underlines the company’s commitment to its home region and celebrates the new identity of the BOSS brand in the heart of Stuttgart.