TOtrue 50 years it no longer means being out of the game. The in their fifties of 2022, nicknamed “Perennials” precisely because of their being transversal through time, they have a lot to say, to do and to dream about. The American actress and TV presenter must have thought of this Justine Mattera when he decided to debut in the world of Podcast. And to involve friends and colleagues of all time of the show that they could give voice and visibility to hear of women which today are around 50. The first episode is out today 3 August.
Just 50, the podcast of women over 50
Born from an idea of the first Italian podcast factory after the publication of his first autobiographical book “Just Me”, The first season of Just 50 marks the American actress and TV presenter’s debut in the world of podcasting. Seven episodes of about 30 minutes, a intimate dialogue with famous friends of all time and a promise: “you will hear what no one has ever heard before”.
«I’ve always been very curious, I’ve always enjoyed reading and informing myself, I feel inclined to interview others, it’s a way to always know new details. For Just50 I thought to involve those old friends with whom I have a lot in commonwomen in which I myself see myself, with an intense experience and the desire to always get involved ”, says Mattera.
Filippa Lagerback, Paola Barale and the others
The Podcast “has the flavor of revenge, that of whoever has collected different experiences, including TV, cinema, theater and music. Hence the desire to accept a new challengeto tell what’s behind a facade, behind that beauty that puts you in the spotlight of show business, catapulting you to the forefront of the news ”, explain the organizers.
Space therefore for the voice, for that unmistakable accent, from 3 August to 14 September. Every Wednesday exclusively on Podcastory App throughout the month of August, from September on Spotify, Apple Podcast, Google Podcast, Spreaker, iHeartRadio. Together with Justine Mattera, here are the voices of her friends Filippa Lagerback, Gaia Amaral, Jane Alexander, Paola Iezzi, Elenoire Casalegno and Paola Barale, unique protagonists in every episode of Just 50. Women of the Perennials generation, evolved, with great open-mindedness, who have developed a conscious vision of the world but where disenchantment does not stifle enthusiasm and verve. Women with a lifestyle that is affirmed thanks to a mental attitude that exceeds the age of the registry.
The desire to continue growing even after 50
Can I buy you a coffee? This is the question that opens each episode, it will be friends to decide whether American or made with the mocha. Hence the flow of each story that develops around a verb attributed to each: evolve, study, provoke, grow, convince and travel. An authorial choice to identify and enhance characters and personalities in the best possible way, a way to highlight the female universe revealing propensities and attitudes. Different themes emerged, from sustainability to the condition of women in the world of work, from the satisfaction of one’s image to the contents of today’s TV.
Why are they called Perennials and who are the 50 year olds of today
The generation of women today in their fifties is today defined as Perennials, literally “Perennials”. The term was coined bydigital entrepreneur Gina Pell, who defined them “curious people, always in bloom and aware of what is happening around. In step with technology and surrounded by friends of all ages “.
But is it really so? To scroll i Instagram profiles of women in their 50s one would say yes. Of course, not all of them have the same lifestyle, not all of them are obsessed with fitness, looks and slowing down aging at all costs. But here we are talking about something more. There are hundreds of thousands of followers of profiles dedicated to menopause that talk about how to deal with it, with irony, scientific competence and self-determination. Without pity, shame, nor taboo. With the desire to broaden one’s knowledge of what happens in this phase of life and to share solutions and emotions.
Menopause: a new emancipation
What appears clear is the change in mental status of women born between the late 60’s and early 70’s. That they no longer want to feel “vintage women”melancholy of the 80s. And who have learned to treasure their experience for face 50 with a new energy Made of emancipation and self-esteem.
There is a new awareness that characterizes them: 50 years and menopause can be best dealt with, the pain and aches are not to be endured because “now…”. There are treatments, eating habits, drugs and supplements that can alleviate the signs of aging on the body and mind and allow you to move towards the future life more lightly. From now on.
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