The jeans found in almost everyone in the wardrobe are not quite a straightforward piece of clothing.
Over the decades, the perian -American classic clothing, or jeans, has been many times in the midst of frenzy. Over the years, there have been several scandals in brand denim ads, reflecting the cultural and social tensions of the time. For decades, jeans ads have had many tastes “too much sex”.
Calvin Klein Jeans advertising board starred by Kate Moss in New York in March 2007. All over Press
Calvin Klein
The jeans ads of the American fashion house Calvin Klein have repeatedly emphasized sexuality, androgynousness and often have a focus on presenting the body.
Kate Moss and Mark Wahlberg All over Press, Bei/Shutterstock
The brand has used well-known celebrities in their campaigns, such as the British top model Kate Moss, American actress Mark Wahlberg, Bad Bunny, a Puertoric rapper, and in recent years also non-biblical models.
In 1992, the face of Calvin Klein’s advertising campaign was Kate Moss and Mark Wahlberg and was photographed by a famous fashion photographer Herb Ritts. All over Press
The brand’s most controversial denim ad was released in 1980. At that time, only 15 -year -old American model and actress Brooke Shields stated to the camera: “You want to know comes Betwe Me and My Calvins?” Nothing. ” So “want to know what’s going to be between me and my ck jeans? None.”
The 1980 Calvin Klein Jeans’ advertising face was Brooke Shields and was photographed by well -known fashion photographer Richard Avedo. All over Press
The ad hinted in sexuality in a way that aroused widespread disapproval – especially because of the young age of Shields. The ad was banned on several TV channels, but it made Calvin Klein a known name and raised the jeans to the center of fashion.
Guess
The Yankee Guess is known for its sexy and glamorous advertising images, especially in the 1990s. They received criticism for the advertisements to objective women.
In the 1990s, Guess commercials often saw Claudia Schiffer. This campaign was photographed by well -known fashion photographer Ellen von Unwerth in 1991. All over Press
In the brand’s campaigns, Claudia Schiffer, Naomi Campbell, and Anna Nicole Smith, known in the 1990s, will feature the faces of the collections in the 1990s, which also became recognizable worldwide.
Anna Nicole Smith was seen in the 1993 Guess commercials. All over Press
Lee Cooper
Also, domestic signs have not been transmitted. In 1974, the Keitelian clothing company received a licensing right to make and sell the Lee Cooper jeans from English, which raised the crisis of a domestic clothing company from the beard.
If the picture doesn’t appear, you can watch it from here.
The brand became widely known and became one of the best -selling denim brands as a result of spectacular advertising in Finland. One of the upset advertising campaigns in the 1970s has survived Finnish advertising history.
The company’s TV commercial featured two bare Takamus and sang slogan “from Peffa sitting, thigh swing”.
If the picture doesn’t appear, you can watch it from here.
Diesel
The Italian fashion brand is known for its provocative and experimental advertising campaigns. For example, the 2010 campaign called for a stupid behavior.
Diesel’s “Be Stupid” campaign street advertisement for 2010 in Shanghai, China. All over Press
Several official complaints were made about ads, which were justified in particular by not advertising images that were not suitable for children’s eyes.
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American Eagle
As we wrote earlier: American actress Sydney Sweeney has now been in the midst of July, with a lot of criticism with her latest advertising campaign with the American Eagle brand.
If the video doesn’t appear, you can watch it from here.
In campaign commercials, Sweeney appears dressed in the brand’s jeans, and the slogan is “Sydney Sweeney Has Great Jeans”, “Sydney Sweeney has great jeans”.
However, the word “Jeans” sounds as if the speaker says the word “genes”, or genes, and the word, is intended to be pulled over one of the campaign videos. This has attracted a lot of criticism.
If the picture doesn’t appear, you can watch it from here.
However, criticism is not just sexualization in Sweeney’s commercials and videos. The “Good Genes” stroke is thought to refer to eugenics or breed breeding. According to breeding theory, humanity can be improved through selective processing through generations.
What is striking in the ad is that the advertising face has been chosen as a light -skinned, light -haired, blue -eyed and slender woman. In one advertisement, Sweeney is posing with a German Shepherd. Some see these as references to Nazi Germany.