On Tuesday, the online trading platform Schuhe.de revealed which brands were particularly well received by customers in the first half of the year.
The first place in the overall ranking, which includes all categories of shoes.de, therefore took the Tamaris label. Rieker and Gabor followed in the ranks two and three.
Tamaris was also at the top in the women’s shoe segment. The brands Paul Green and Gabor ranked behind it. In the men’s shoes category, Lloyd led to and Adidas, with the infancy, Superfit was ahead of Ricosta and Froddo.
According to the platform belonging to the trading association AnwR Group, the average sales price per couple in the first half of the year was 92.10 euros. This is “a sign of brand -strong quality and conscious purchase decisions,” said the online retailer. In the women’s shoe category, the average price was 93.95 euros and thus remained practically unchanged compared to the same period last year. In men’s shoes, it rose by 3.7 percent to 108.89 euros, and 5.2 percent for its infancy to 58.58 euros.
Demand reflects “the entire range of current shoe trends”
As for the models, the demand “The entire range of current shoe trends” reflected on, the company said. “In the women’s shoe segment, the fashionable diversity was particularly clearly reflected. In the first quarter, many customers to bride shoe – a clear sign of the early preparation for the wedding season,” said Schuhe.de. “At the same time, pantolettes in Leo design were a sought-after eye-catcher for the first sunny days. Sneakers in strong colors also enjoyed great popularity.”
The “trend towards striking prints” continued in the second quarter: “Leo remained present, especially with pantolettes,” said the online retailer. “The picture was supplemented by retro sancers with vintage charm, sporty models for active everyday life as well as braided shoes that combined summer lightness and craftsmanship.”
According to the trading platform, “clear lines and classic colors” dominated in the men’s shoe segment. Accordingly, “models in black and white were“ both in the business and leisure sector ”. In the second quarter, Schuhe.de then registered “a growing interest in functional shoes that convince both in everyday urban and outdoor activities”. In the first half of the year, “Functionality and comfort were in the foreground – combined with cheerful colors and child -friendly design”.