Paola Suhonen said that her Ivana Helsinki brand starts on social media. It would have been possible to leave even more stylish, writes Henna Koste, the editor of Iltalehti.
Paola Suhonen reported this week that the clothing brand Ivana Helsinki, which she founded, is leaving social media. Instead of Some, the Finnish brand wants to focus on real encounters and presence.
Interesting and fascinating, I think.
– I am no longer able to sign the values, operating models of the world of social media, nor the views or visions of the companies behind the social media. So it’s time to go and continue your adventures towards a new time, on the journey of new winds, Suhonen told Iltalehti.
On Thursday afternoon, social media was filled with statements about Ivana Helsinki. The statements of numerous influencers indicate that this is something bigger now.
Many Finnish influences say that they worked for Ivana Helsinki for free to help the good brand of Finland. Many have been courted at the Suhonen Superwood event as a free DJ.
Superwood has come to work for a ticket and the organization of the hotel room has been too much for the organizers. However, many have wanted to help Suho. Many of the communities have been promised a dress as a reward, but apparently they have often had to ask for it.
Many have opened their verbal coffin due to an interview given by Suhonen to Yle.
– Influenza culture is very foreign to me, it is not based on professional expertise, but it is very mutuous to shout and declare oneself an influenza, Suhonen said Yle in an interview.
Somehow the alienation of this influenza culture is now quite tangible. In the light of the information I have received within a day, I believe that very many will not miss Ivana Helsinki’s soma. Some could have been more stylish.
I considered it a special choice that Ivana Helsinki closed its beautiful store in the heart of Helsinki a few years ago and moved to Marjaniemi in eastern Helsinki. On the other hand, I have a good idea of the rental level of Helsinki’s retail premises, so the decision seemed sensible.
I have regretted my own laziness when I could no longer go shopping in the new Ivana Helsinki house. Time has not seemed at all to be found in public sitting hours per direction due to a single movement. On the other hand, I have thought that I will do this in the future.
“Questioning other people’s professionalism and stabbing in the back is never okay for me,” Henna Koste writes. Ivana Helsinki
Not only have I been a fan of the beautiful, girly cuts and patterns of the brand’s dresses, I have also considered Ivana Helsinki’s dress loan shop a great idea.
Questioning other people’s professionalism and stabbing in the back again is never okay for me. Especially those who have helped.
It is also very tiring that the work of influencers continues to be underestimated. Even after many influencers have opened up time and time again, what their rewards consist of and how much work is being done for one collaboration.
The work also includes tracking and reporting figures. Among other things, a Finnish writer who writes a blog about Kolmistaan Karoliina Pentikäinen tells how the dresses shown in the pictures after her Ivana Helsinki postings were sold out the very next day.
Personally, I would estimate that in this case the influencer has succeeded better than well.
– Some kind of modern narcissism shines through. Yes, being in the future will be embarrassing that it is more of a thing to say that “hey, I’m an influenzaer” or “I’m hanging here in the sky,” Suhonen said in an interview with Yle.
Somehow I am not embarrassed now for the influencers, but for someone else.