Tesla share in mind: Tesla in the rear view mirror – BYD sets new standards with charging stoving and new strategy

• BYD shines with European sales figures – record in Germany
• “Super e-platform” should eradicate range fear
• ambitious growth plans for international market

BYD overtakes Tesla

While Tesla had to accept setbacks again and again in the recent past, the Chinese competition is flourishing. In April, the sales figures from Tesla broke significantly after a weak first quarter in Europe. BYD, on the other hand, BYD was able to significantly increase its vehicle in Europe in April. In Germany, the Chinese company even achieved a new sales record, which has sold BYD almost twice as many vehicles as US competitor Tesla. In addition, BYD dares to change strategy in Europe after the previous market entry was left behind the expectations. According to Reuters, among other things, strategic wrong decisions – such as a weak dealer network, lack of understanding of local markets and the focus on purely electric vehicles – led to a bumpy start. Now BYD relies on new managers, a broader sales structure and a stronger focus on plug-in hybrids in order to get riding again in the important European market.

BYD with new quick charging technology

In addition, BYD recently presented a charging system that can supply electric cars in just five minutes with a range of up to 470 kilometers. The new “Super e-platform” combines several innovations, as it says in the corresponding press release: including a newly developed “Flash Charging Battery” with extremely fast ion channels, a 30,000-U/min engine with high performance density and self-developed silicon carbide (SIC) performance chips with a nominal voltage of 1,500 volts-also an industry premiere.

At the same time, BYD presented a specially developed megawatt charging system with fluid-cooled terminals, which can hand over up to 1,360 kilowatts. Around 4,000 of these flash charging stations are to be built in China. The new platform is initially used in the Han L and Tang L models, which can already be pre -ordered in China and are to come onto the market in April.

With this technology, BYD not only wants to reduce the fear of reach, but also position itself as a pioneer in global electromobility and set new standards for loading speed, efficiency and vehicle power.

Byds ambitious plans

As Reuters recently reported, China’s largest automobile manufacturer would like to sell half of his vehicles outside the Chinese market by 2030. According to insiders, this objective has been communicated in confidential investor talks since the end of 2024. With the matter, the company would make such an increase for the largest manufacturers in the world to a serious rival, say familiar people to Reuters. The growth should primarily be driven by expansion in Europe and Latin America, it is said. BYD is now convinced that “they have the right products to repeat their success in China in the foreign markets,” said an insider.

Europe in particular is considered the key market for international expansion – after the bumpy market entry and with the new strategy.

If BYD succeeds in the desired sales distribution, the group would line up in the league of global heavyweights such as Toyota or Volkswagen. BYD had already overtaken VW in 2023 as the largest car manufacturer in China, but was still behind corporations such as Ford or General Motors in an international comparison.

Experts also see significant potential outside of China, not least because BYD is launching technologically advanced and at the same time cheap electrical and hybrid vehicles thanks to efficient supply chains. Nevertheless, the expansion faces challenges: high import tariffs in the USA and regulatory hurdles in Europe are slowing down. In Europe, on the other hand, there are still tariffs, but it is negotiated with China.

However, the expansion of international presence is emphatically. In addition to a new work in Hungary, which is scheduled to open in 2025, BYD is planning further manufacturing facilities in Turkey and a third European country that has not yet been named. BYD is also active in Thailand, another work is currently being built in Brazil – the latter, however, under the shadow of reports on poor working conditions.

At the moment, however, most of the business remains in China – analysts calculate in 2025 with around 5 million vehicles sold, of which around 80 percent will be sold in the home market.

In the long term, the industry is still impressed. Industry experts like Bill Russo Compare Byd’s role in the electric car market with that of Henry Ford during the mass engine in the 20th century. BYD chairman Wang Chuanfu is “the Henry Ford of the 21st century,” he explains. He was considered realistic that BYD can reach its sales goal by 2030. “Your biggest problem is the increasing competition in his own country,” he points out.

Editor finance.net

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