Pop star and their footballer in the confetti rain
The Taylor Swift effect still works
Updated on January 27, 2025 – 04:36 a.m.Reading time: 3 min.
The exciting playoff showdown between the Buffalo Bills and the Kansas City Chiefs captivated many spectators. Superstar Taylor Swift also caused a stir with her presence in the stadium.
In the United States, the football season is coming to an end, on February 9th it is crowned with the final game of the NFL, the Super Bowl. Buffalo Bill’s playoff showdown against her fear against Kansas City Chiefs on Sunday evening (local time) in Kansas City, thousands of people spellbound in front of the television.
After the game, the chiefs celebrated their third successive move into the Super Bowl-they could now be the first team in NFL history to reach three Super Bowl victories in a row. The Head Coach Andy Reid team defeated the Buffalo Bills with 32:29 (21:10) and plays the most important trophy in American football against the Philadelphia Eagles.
But apart from the game, the fans were particularly enthusiastic about the presence of a pop star in the Arrowhead Stadium in Kansas City. Taylor Swift has arrived, the headlined several US media before the start.
The social media were suddenly flooded with pictures and videos from the 35-year-old: How she kissed her fans, celebrated at a touchdown and enjoyed the game. In the end she is in the confetti rain with her boyfriend, Kansas player Travis Kelce. Close up -to -be: she holds him, both rays over both ears, then leave the field together.
The fans are always there, share the pictures, look forward to the victory of their friend, compare kiss pictures from before and today, discuss their outfit, which is “totally met”. Swift is dressed in Louis Vuitton from top to bottom, including a black hat with a brand symbol. To do this, she wears red tights and leather boots.
The multiple Grammy winner has not only supported the Kansas City Chiefs, but also her partner Travis Kelce for over a year. Swift’s presence at the game on Sunday was therefore to be expected because it was there except for one at all regular season games from Kansas City. Already at the Super Bowl last year he had picked up a kiss from his famous girlfriend after winning the Baltimore Ravens. The photo went around the world.
Nevertheless, with her appearance in the stadium, she always seems to make headlines. The Taylor Swift effect has a positive effect on the league, experts said. “Swift has a huge, loyal fan base. And her relationship with Kelce adds a fascinating and romantic element to the Super Bowl. That makes it even more attractive for companies to advertise with it,” said Paul Hardart, marketing professor at New York University , the television station CNN last year. Swift’s presence is expected to have a significant influence not only on the number of spectators, but also on its demographic composition (here you can read more about it). The two have been officially a couple since September 2023.