Takeover rumors once again helped the Puma share price jump on Thursday. The share price, which had been so disappointing in the stock market year 2025, shot up by more than 17 percent to just under 20 euros. Most recently the increase was 15 percent.
According to information from the Bloomberg news agency, the Chinese company Anta Sports is considering an offer for Puma. Anta Sports already owns the sporting goods brand Fila and the outdoor specialist Jack Wolfskin. But not only Anta Sports, Anta’s Chinese competitor Lin Ning and the Japanese sporting goods manufacturer Asics are also interested in Puma, writes Bloomberg, citing people familiar with the matter.
The speculation about a takeover is not new. When Bloomberg reported at the end of August that the French billionaire Pinault family, a major shareholder in Puma, was considering selling its approximately 30 percent stake, the Puma share price shot up by 16 percent. Just a few weeks later, “Manager Magazin” reported that the financial investor CVC and the US brand manager Authentic Brands Group were interested in Puma. This time the price increase was around 17 percent.
But because the speculation was not followed by facts, the price gains did not last either. In mid-November, Puma shares fell to their lowest level since the beginning of 2016. In general, the rally triggered on Thursday seems like a storm in a teacup if you look at the price trend over the past few years. Four years ago, the share cost over 115 euros at its record high. Afterwards, things went further and further downhill with strong fluctuations; at the most recent low of 15.30 euros, the loss was almost 87 percent.
Meanwhile, the shareholders of Anta Sports, which is now being considered as a potential buyer, took the news calmly. The Anta shares, which are also listed on the Berlin trading platform Tradegate, stood still on Thursday.