A consortium of several investors: inside, including Xavier Niel and the US group Iconix, has given a takeover offer for the sporting goods manufacturer Le Coq Sportif of 60 million euros, according to a press release on Wednesday. The company was put under forced administration at the end of November.
Le Coq Sportif, official supplier of the French delegation at the 2024 Olympic Games in Paris, has been in forced administration since November. The traditional brand was founded in Romilly-Sur-Seine (AUBE department) and employs around 300 people in France: inside.
The possible takeover
n of a press release that was published the day after the deadline for takeover offers announced, a consortium announced that he had made an offer to take over Le Coq Sportif. The aim is to focus the brand back on its DNA as “accessible and popular” and to re -position it worldwide with considerable financial means in order to revitalize the traditional French sports brand.
The project is borne 51 percent by the investment company Neopar, which specializes in corporate renovations and is in the possession of the Poitrinal family. Another 26.5 percent holds a group of investor: inside, among other things, Xavier Niel, athletes: inside and former managers of Le Coq Sportif. The remaining 22.5 percent are due to the U.S. ICONIX group, which among other things belongs to the UMBRO and Lee Cooper brands.
The consortium plans to invest a total of 60 million euros, which, according to AFP, should “immediately” flow into the realignment of the brand. In addition, the project benefits from the support from Intersport and numerous multi-label retailers, the statement continues.
Already in March the Grand Est region had explained that two possible transfers: on the inside for Le Coq Sportif, including a: e from the government: R Investor: In. In order to facilitate the takeover, the region had agreed to issue 50 percent of its claims to the company.
Le Coq Sportif is indebted to public creditors with an amount between 60 and 70 million euros. As the Grand Este region continued, the company has benefited in particular from several state loans of a total of 42 million euros.
This article was used with digital tools translated.
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